I woke up late yesterday, (what else can you possibly do on a Saturday?) made myself a hot chocolate and sat in-front of the TV – mentally preparing myself to withstand the next bit of Earth-shattering news from the World-Cup that could throw me off my chair. The first thing I saw instead was an advert for a skin lotion for women – to fight "the nine signs of aging". I remember that it was followed by two women discussing make-up or makeovers, but I was too eager to find out the cricket scores that I flipped the channel… (Sigh)!

The Internet is booming once again, but this time it's very different. At the cutting edge of all the action are end users like you and me who have been empowered by new technological innovations that place the emphasis and focus on what the user wants to do and say, rather than the technology itself. Popular media has christened this revolution as "Web 2.0".