ISSN: 1391 - 0531
Sunday, January 21, 2007
Vol. 41 - No 34

Satya Paul’s bold success

By Esther Williams

“Saree- the timeless garment can make a woman feel altogether beautiful, sensuous, modest and elegant,” explains the designer of India’s leading fashion label Satya Paul, Chiara Nath. Most women, she believes wear it with élan.

A mixed bag of their bold and striking sarees and scarves depicting the colours of Satya Paul were displayed at a fashion show by Infinity Models at the Galle Face Hotel on January 18. Among the exquisite creations displayed were the tartan and animal prints in addition to the embroidered sarees in georgettes, satins, jacquards and silks.

Chiara Nath-designer for
Satya Paul

Speaking to the press prior to the show, Chiara pointed out that their reputation stems from their prowess in printing, embroidered and embellished sarees and garments. “We use the six yards as a canvas to play around with ideas, drawing inspiration from far and wide spaces.”

The Satya Paul label has consistently shown the use of bold colours and graphics using unconventional concepts in their designs. “India is about colour. It has so much to offer constantly and that is our inspiration,” she says adding that they do not follow trends but set their own trends, offering something different each season. A saree does not have to be a traditional garment but also something a modern woman would wear. Their new prints such as the British tartan and hound’s tooth are examples of how they have met diverse and global tastes, their designs often a fusion of the west and east. The blouse pieces that go with the sarees can be transformed into stand alone fun tops as well.

CEO of Infinity Models Ashfaque Mohamed Ali commented, "This is the first time that Satya Paul is doing a show anywhere in the world without Indian models."

Principle sponsor for the event Frontier Automobiles MD, Sheran Fernando said they had taken on the sponsorship of the event because of the synergy shared by the products of both companies – both premier brands, individualistic, adventurous, authentic and bold.

Proceeds of the show will go towards Kalpitiya region ‘Kids Back to School’ programme launched by the Rotaract Club of Colombo and Don Bosco Hotel School for tsunami affected youth in Hungama.

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Copyright 2007 Wijeya Newspapers Ltd.Colombo. Sri Lanka.