Chillies ready for finale ‘fest’
Sri Lanka’s advertising fraternity is harnessing
all its resources to ensure that its very own advertising awards
- the Chillies 2006 – on May 20 at the Sri Lanka Exhibition
and Convention Centre (SLECC) will be a culmination of a series
of exciting events.
Laila Gunesekera, Chief Operations Officer and
Executive Director, Grant McCann Erickson, along with a team of
volunteers has conceptualised the scintillating entertainment for
the upcoming awards nite. “The Chillies 2006 will be the biggest
event ever in the history of Sri Lanka. There will be a veritable
‘chilli’ explosion of sights and sounds. Every single
happening that evening will be truly out of the ordinary and the
atmosphere will be just like that of a carnival,” she said.
The awards nite is being mounted on a gigantic
scale with a 70-foot long opulent stage, 45 dancers and 35 singers
adding glitz and glamour to the evening.
Never ending excitement in the form of a tattoo
counter offering free chillie tattoos by expert tattoo artists;
a ‘Make-up touch up’ counter; and a ‘Freshen your
fragrance’ counter are the novel highlights of the evening.
A competition to judge the hottest chillie outfit will also be conducted.
The event is being executed by Imran Pakir Saibo
of Funtime Entertainment - Sri Lanka’s only event company
to produce its very own shows in Asia, Europe and the Far East.
A statement from the organisers said that before
the awards nite rolls around, the week leading up to May 20 will
also witness a climactic build-up of interesting Chillies related
The three vibrant seminars that have been planned
in the days preceding the awards nite are already creating a buzz
in the city, since they are being conducted by leading foreign advertising
professionals who are also the designated judges for the Chillies
2006. Entitled ‘Spice Sessions’, these seminars will
offer local creatives a keen insight into what makes for great -
and not just good - advertising.
Jureepron Thaidumrong, Founder/Executive Creative
Director, JEH United Limited – Bangkok, Thailand, considered
one of Thailand’s and Asia’s leading creative talents,
will conduct ‘Big Ideas’ on May 16 followed by Birger
Linke, Integrated Art Director, Saatchi & Saatchi Singapore,
one of the most awarded art directors in the world, who will handle
‘Winning People’s Hearts’ on May 17.
Tony Hertz, Creative Director & Proprietor,
Hertz Radio, and considered one of the key world experts in radio
advertising, will conduct ‘Radio for Art Directors’
on May 19.
In addition, he will also conduct a workshop on
the morning of the same day so that attendees have a more intensive
and hands-on experience. All the seminars will be held at the Trans
Asia Hotel and tickets are currently on sale.
Jimmy Lam of Adfest fame will conduct ‘Judges in the Hot Seat’,
a forum where he will grill the judges over why they liked or disliked
a particular entry. A similar event like this at the regional Adfest
draws record crowds and lends transparency to the judging process.
An exhibition featuring short-listed ads in each
of the categories from May 18 and end on May 21 showcasing the winners
Keith Martenstyn, Managing Director of Lowe LDB,
who is organising the exhibition, said: “One of the major
highlights of this exhibition will be the display of Adfest winning
entries. Entrance to the event will be on submission of a Chillie
tattoo [available free at the entrance] and the atmosphere will
be conducive for browsing.”