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Melt into the warmth of lights… Savor the hypnotic sounds… And get
caught up in the action! Mingle with hundreds of screaming fans
who dance to the rhythm of Sri Lankan talent. Tucked away in the
outskirts of entertainment is Sound Vision, which works to preserve
your enthusiasm and spirit. Who are they? Director Amri Adeeb reveals
all…
What gave rise to Sound Vision?
“As any venture, we started small. In the beginning, we were just
supplying sounds and lighting for concerts. After a while, we went
into event management, and before we knew it, Sound Vision had developed
into a fully-fledged music studio.”
Who’s behind the scenes at Sound Vision?
“Our team is closely related to the world of entertainment in Sri
Lanka. Sound Vision is owned by Bathiya Jayakody of B’n’S. Ijaz
and Mushin are in charge of Marketing, Chamara manages the events,
Mohamed is our Public Relations Officer and Media Coordinator, Chatura
handles the administration, Nishad manages the Finances, Manuranga
directs the video aspect of the productions, while I direct the
team.”
Would you like to describe the extent of the activities at Sound
Vision?
“As a recording studio, we are able to provide service for an entire
production. Starting from lights and sounds, we extend our services
to recording music videos, DJing, web designing and songwriting
in seven different languages – Sinhalese, English, Tamil, Hindi,
Urdu, Arabic and Panjabi.”
How does Sound Vision differ from similar institutions?
“Sound Vision can complete approximately 95% of an entire production
within the studio. Except for printing, everything is done inside.
We can complete an entire production in house.”
How do your productions differ from those by similar institutions?
“Usually, the stage backdrop for a concert is an image of the respective
artiste. We replaced this conventional setting with a glass backdrop.
In concerts for which we have been in charge of decorations, the
backdrop has been fashioned by glass. For instance, we would scan
an image of the artiste and project it onto a glass backdrop. It’s
very high-tech and preprogrammed.”
Tell us about a few productions by Sound Vision in the recent past.
“We have mainly been involved with local artistes such as Bathiya
and Santhush, Stigmata and other artistes represented by The Rock
Company. We have been involved with various local innovation groups,
ABS Pvt. Ltd and Derana TV. Also, we have supplied various services
for important events such as the Sharook Khan and UB40 concerts,
Sirasa Superstar and the Miss Sri Lanka pageant. We also handled
the entire nine concerts in the Call For Hope series, which was
initiated three years ago. The proceeds of the Call For Hope series
have gone to various good causes since its launch.”
In your opinion, what is the most unique thing about Sound Vision?
Sound Vision has very strong ethics when it comes to entertainment.
We do not associate with artistes or products that are involved
in drugs and breach of copyright. We also have a strong policy about
the language usage by artistes on stage. On a different note, Sound
Vision has a strong approach towards corporate social responsibility.
We help the talented youth in the industry by providing them with
scholarships.
What are your plans for the future?
“We plan to fly in two international music artistes by November.
We will also contribute largely towards Stigmata’s concerts, which
are scheduled to take place later on during this year. In addition,
in November, we are launching a six month campaign, which will oppose
drug abuse. The campaign will kick off with a walk, and include
concerts and awareness conferences. We also hope to introduce our
own recording label in the near future.”
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