TV Times

TV Times

I-nnovation, I-n style, I-raj presents I-Wear..
For the first time in the history of Sri Lanka's entertainment and fashion industry, Lanka’s very own Maestro of Hip-Hop - Iraj Weeraratne, will be launching his own clothes line.

Labelled 'I - Wear', the line will be a reflection of Iraj's musical image and a tribute to his fans for their support and commitment. The range has been designed by some of the most fashionable designers in Sri Lanka and is already in the production line getting ready for an extravagant summer launch event.
Iraj and his team confirm that the plan for a clothes line has been in the offing since December 2005.

Purely not satisfied with the tremendous musical and cultural influence Iraj's music has had on Sri Lanka, he is now determined to make an impact on the island's trends and the increasingly fashion conscious youth. The clothes will be mostly targeted at his young fan base, both male and female, and in recognising that it stretches from the Urban to the Rural - the clothes have all been manufactured at high quality but low cost, with cut pricing techniques adopted in order to make it affordable to all his fans and the fashion conscious.

Iraj will be collaborating with ODEL for the production of the clothes line.
‘ODEL has given Iraj and his team tremendous support, encouragement and professional advice in making this project a reality.

‘However, out of town fans should not be disappointed. Although ODEL will be selling the I-Wear range in its fashionable outlets in Colombo, the I-Wear range will also be soon available in both urban and rural centres around the island’ Iraj said.

Iraj confirms that he wants all his fans to be able to access his range of clothes and appreciates the amazing support he has received from his fans everywhere.

Today Iraj has become a source of inspiration to not only breakthrough acts in the music industry but more older performers. His innovative and high quality productions have today set for the benchmark for the industry with this latest spin off one of his many contributions to its development.

The most exciting part of the I-Wear range will be its Launch Party, which will follow a massive advertising blitz around the country. ‘The only thing that I can be revealed to the public so far is that it will be held most likely in June, just in time for the summer festivities‘ he added. The event will be held on an extravagant scale open to everyone.

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