Burnett wins bronze at Singapore ‘Effies’
Leo Burnett Solutions Inc (LBSI) – the Colombo office of Leo
Burnett Worldwide – won a bronze ‘Effie’ at this
year’s Asian Brand Marketing Effectiveness Awards (EFFIE)
in the ‘most effective use of advertising’ category.
The agency was recognised for the ‘Waiting’ campaign
created for its client, Sri Lanka Telecom for its IDD facilities.
winning partnership between LBSI and SLT has to date resulted in
many national level awards culminating in the internationally acclaimed
EFFIE award, the ad agency said.
Asian Brand Marketing Effectiveness Awards – also known as
the ‘Effies,’ honours creative work which has also proven
to be the most effective and successful marketing communications
in the region. Since its relatively recent introduction to the international
advertising awards shows circuit in Asia, the ‘Effies’
have quickly risen to become the golden standard in recognising
creativity and effectiveness in integrated marketing communications.
Burnett won a bronze award for the ‘Waiting’ campaign
which was conceptualised and communicated to improve sales through
awareness for the International Direct Dialing (IDD) business unit
of its client - Sri Lanka Telecom. LBSI’s concept was effectively
targeted at A, B, C and D socio-demographic homes (high, upper and
middle income families) achieving an increase in IDD traffic by
over 20%, and winning Sri Lanka’s inaugural People’s
Choice Icon Awards in 2004.
campaign also won two bronze awards in the Radio and TV categories
at the SLIM Advertising Awards 2005. Leo Burnett Solutions Inc.,
Sri Lanka, recently won the bronze ‘Effie’ at this year’s
Asian Brand Marketing Effectiveness Awards (EFFIE) in the ‘most
effective use of advertising’ category.