sector firms recover after numb week
Most companies have got back to normal business after a week of
virtual numbness following the tsunami devastation that rocked the
country on Boxing Day.
a week of anxiety, searching for missing relatives and friends and
not being able to resort to normal work as they shared the grief
of the nation in the week to January 1, most office workers got
back to a normal routine last week.
first week was terrible when you see those images on television
being repeated throughout. It was difficult to work with all the
grief around. But last week we got back to the normal routine,"
said an executive of a trading company. Private firms were also
heavily involved in the relief effort, deploying staff and material
to affected areas.
despite the sombre atmosphere, private sector firms, advertising
agencies and PR companies sent out the usual Christmas and New Year
greeting cards to clients including the media wishing everyone a
"Merry Christmas and Happy New Year."
company, Cameron, Pale & Medina, however in addition to sending
these cards, added a commendable note which said: "Let us bow
our heads in silent prayer for those who have lost their loved ones
and possessions in our nation's worst natural disaster."
the immediate aftermath of the crisis, companies didn't give too
much priority to advertising goods and products and few advertisements
reached newspapers. Many felt that it was too soon to be selling
products to the consumers in the midst of the crisis.
Fernando, Director, MJF Group said that the company was very fortunate
not to be affected directly but that some staff members had lost
relatives. He said that despite the losses the human spirit was
very much alive in the workplace and also the country.
staff are in an upbeat mood and there is more unity among the staff
than usual. Everyone is putting aside differences that would normally
exist," he said. He added that there was a significant amount
of motivation in the company and that everyone was helping out with
the relief efforts.
plans are underway at Ceylon Biscuits Ltd where a rehabilitation
unit is to be set up. Work had already started on this project and
plans were being made to take over certain affected areas and gather
a cluster of families.