-- yet ways to rebuild the nation
The Sri Lanka Institute of Marketing (SLIM) said last week that
while expressing its sorrow and grief to families affected by the
killer tidal wave, this is an opportunity to rebuild the nation
with a well-focused plan.
a marketing and management perspective I believe in every disaster
there is an opportunity. In that context this may be a golden opportunity
to rebuild the nation by developing a visionary and a well focused
strategic plan for the country specifically for the effected areas
to be developed as ultra modern cities. This is how cities such
as Hiroshima and Nagasaki built themselves into modern industrial
cities rivaling any city in the world," noted Nalin Attygalle,
SLIM President said in statement.
said the government should immediately look at developing a solid
disaster management strategy for the country with the help of local
and international experts in the subject. "People are the most
valuable asset in any country. Therefore protecting this asset should
be the primary duty of the state. As a developing country we may
not be having ultra modern mechanisms to detect these calamities.
However we should not forget the fact that intellectual capacity
of the Sri Lankans are relatively high among nations. It is time
that the state taps into these resources and make use of them to
develop links with other countries."
said to propel this mechanism of private enterprises moving in fast
to further assist victims and social and economic rehabilitation,
"we (SLIM) propose that the government should consider tax
exemptions for donations diverted towards this objective through
government authorized entities. We also propose that the government
should look at the companies affected by the disaster as they are
considered the engines of growth of economy of a country."
appealed to all private sector companies to move into the affected
areas with their products and services to help the market to come
back to normalcy. "We also understand that the companies and
entrepreneurs have incurred losses. However, without a market to
sell your goods you too will find it difficult to get back on your
feet. In this grave situation the state must accelerate clearance
activities in an organized manner without further burdening the
affected people," the statement added.