industry reacts with speed, human touch
The apparel industry reports that it has resumed normal operations
speedily in the aftermath of the tsunami disaster, according to
a statement from JAAF, the apparel industry's umbrella body.
responses so far reveal that disruption of production in any event
was minimal, caused mainly by the absence of workers either due
to displacement or for other reasons such as transport difficulties.
A few factories suffered some physical damage but the industry overall
remains resilient and strong in the face of adversity. This is good
news given the fact that global apparel quotas were abolished with
effect from January 1.
industry's response to the tragedy was quick and decisive. The first
effort was to assess the effect on its human resources by taking
measures to locate the staff and providing them assistance where
necessary. In the spirit of corporate social responsibility many
companies quickly organized relief assistance individually and in
liaison with relief agencies. Several of them have also set up special
funds to support rehabilitation needs of the affected communities.
for the loss of some factory production early in the crisis due
to poor attendance there was no large-scale disruption of production.
All supporting services such as Port and Airport operations and
financial services were intact and continued to function smoothly.
industry is encouraged by and is deeply appreciative of the overwhelming
support received from its overseas customers. They have come forward
to help the industry in particular and Sri Lanka in general by contributing
to the relief effort and more importantly by assuring continuous
business. The industry is confident that their backing will sustain
the industry not only during the present crisis but also in the
aftermath of the quota phase out. The industry is pursuing with
vigour its commitment to meet the buyers' requirements," the