Financial Times

Top Ad panel on consumer issues
The advertising industry has set up a high-powered panel to work with The Sunday Times FT on consumer concerns over questionable advertisements.

The panel comprises Neela Marrikar, Chairperson, Grant McCann & Ericcsson, Lilamani Dias Benson, Chairperson, Lowe LDB, Melville Assauw, Chairman, Mel Ads, Nimal Gunewardena, Chairman, Bates Strategic Alliance, Shiranee Rubera, Jt. Managing Director, Thompson Associates Ltd, Ryan Jayatunga, Managing Director, Minds FCB and Kenneth Honter, President of the 4As and Chairman Professional Practices and Standards Committee, 4As.

Next month The Sunday Times FT in collaboration with the 4As will host a once-a-month column where readers can write in, send questions or raise concerns about dubious, misleading or unethical advertisements. The panel would take up readers' questions and concerns with the parties responsible for questionable marketing communications for clarification on claims etc.

The concerns of the public will be conveyed to the party concerned and their views sought. The 4As says it would do everything in its power to help curb advertising that is false, of bad taste and harmful to public sensibilities. The first column will appear on Sunday, February 15. Send your questions, concerns or comments to the Business Editor, The Sunday Times, 8, Hunupitiya Cross Road, Colombo 2 or email:ft@sundaytimes.wnl

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