| Risks 
              faced by shareholders in a businessCorporate musings by Ravi Mahendra
 The basic idea behind finance is that all investments, unless they 
              are government securities, tend to have an element of risk attached 
              to them. Whenever there is risk, there is a need to earn an extra 
              amount of return in order to compensate for that risk which has 
              been taken. In the case of small investors, to whom I address these 
              articles, you may be risk averse and unwilling to undertake certain 
              investments if you were adequately aware of the risks involved.
  Risks 
              faced by businesses can mainly be categorised into business risk 
              and financial risk whereas others such as political risk, economic 
              risk, and management risk may also be considered.  Business 
              RiskNot all businesses are similar. Presently I manage a school, 
              whereas my previous employment was related to venture capital and 
              I find that the level and type of risks faced by both sectors are 
              in fact, incomparable. I am sure it would be obvious to everyone 
              that risks vary depending on the line of business selected. The 
              hotels in Sri Lanka face more risk than private hospitals, because 
              the hotel industry is dependant on tourist arrivals, which is influenced 
              by various local as well as foreign, factors most of which are beyond 
              the control of the management.
  Financial 
              RiskThis risk depends on how a business is funded in the long run. There 
              are two types of funding available to a business, which are shareholders 
              funds (equity) or loan funds (debt). Equity leads to ownership and 
              profit sharing, whereas debt leads to repayment of interest and 
              capital. The Debt to Equity ratio is known as Gearing and as this 
              increases, the financial risk faced by the shareholders increases 
              as well.
  A 
              highly geared company will be very vulnerable to bankruptcy or failure 
              if its profits and cash flows dip significantly since it will not 
              be able to pay interest and capital. The risks faced by highly geared 
              company shareholders are therefore high when compared to their counterparts 
              in low-geared companies.  Political 
              risksEven though political forces affect all businesses, some 
              are more vulnerable than others. The hotels in Sri Lanka are affected 
              by local as well as international political and terrorist activities, 
              whereas the apparel sector is affected by the political forces in 
              the US and Europe.
  Economic 
              RisksDifferent industries can get affected by economic factors 
              in different forms. Firms which provide financial services are severely 
              affected by an economic downturn in a similar fashion to car dealers 
              in Sri Lanka. The export firms such as apparel and tea are dependant 
              on foreign economies. Importers are affected by the risk of exchange 
              rate fluctuations.
  Management 
              risksIncreasingly, the risk faced by most businesses is from 
              the management teams themselves since they are in charge of managing 
              the business, and can sometimes be driven by other agendas.
  The 
              latest news to hit the headlines was of Parmalat, the Italian Dairy 
              giant whose founder himself has admitted to committing fraud. Be 
              vigilant about where you put your money, because the wrong people 
              may be managing it, or in worse cases, misusing it.  
              Message to the investorThe investment which you are making may in fact have more risks 
              than you foresee. Ensure that these are risks that you are willing 
              to take and if you take them you are adequately rewarded. As the 
              English proverb goes "Still waters may in fact run deep."
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