Teaming
up at SriLankan
SriLankan Airlines is expected to unveil its financial results
this week after what points to have been a good year for the
airline when much of the rest of the industry went through
a tough time. The national carrier has recovered from the
July 2001 terrorist attack in which half its fleet was destroyed.
The airline has made a special effort to project those who
played a key role in its successful performance - its staff
- in the annual report, the cover of which is pictured here.
"We were keen on a visually attractive, vibrant, full
colour, professional report to make it attractive to pick
up and read. Moreover, we have a concept this year that is
attractively depicted visually: the fact that we are not just
another airline, but that we are different, we stand out in
a crowd," said Chandana de Silva, the airline's Head
of Corporate Communications. |
