Airlines new promotion campaign on MICE tourism
is committed to promote Sri Lanka as one of the best tourist destinations
in the world not only during good times but also during times of
turbulence, said airline chairman Daya Pelpola.
is an industry which should not be monopolised by one party as it
needs a lot of teamwork and participation of all groups concerned,"
he noted at a ceremony to launch SriLankan Airlines, first ever
MICE is an
acronym for meetings, incentives, conferences and exhibitions, a
niche market that SriLankan Airlines and other tourism related agencies
including the local travel trade are seeking to promote. Pelpola
presented the first copy of the brochure to Minister of Tourism
He said the
airline together with the Sri Lankan Convention Bureau and local
professional conference organisers actively promotes MICE tourism
in Sri Lanka, encouraging foreigners to hold their meetings, conferences,
exhibitions and incentive tours on the island.
they plan to increase the inbound MICE tourist market from 12 percent
to 20 percent this year with this type of aggressive tourist promotion
coupled with the current peaceful scenario.
has allocated Rs 3 million as MICE tourism promotional costs this
SriLankan Airlines Head of Commercial G.T. Jeyaseelan said Sri Lanka
has modern facilities for holding these events as well as offering
MICE tourists the opportunity of enjoying an extended holiday in
the island. He said that, the "Meet Sri Lanka" brochure
will be distributed at MICE trade fairs and key corporate clients
overseas to promote Sri Lanka as a MICE destination. (HS)
to host National Sales Congress 2003
The Sri Lanka
Institute of Marketing for the 4th consecutive year plans to host
the National Sales Congress a press release said. This will be one
of the key events in the Institute's Calendar and one that is clearly
in line with SLIM's mission which is to establish Marketing as a
driving force which enhances business and national value.
NASCO 2003 takes
on a fresh and more meaningful approach than the previous years
and looks at uplifting the status of the sales person by positioning
itself very strongly as the national event that endorses the hallmark
of sales excellence.
NASCO tries to do is to recognize and reward the contribution of
outstanding sales professionals since the sales person is clearly
the core of an organization.
SLIM goes on
further to recognize that salesmen and women deserve some of the
glamour that is presently reserved for marketing and advertising.
While glamorous events are held in recognition of good advertising
and excellent brands, similar emphasis and image driving activity
should be awarded to the sales function as well.
The theme therefore for 2003 is The Art of Selling. Recognized.
What NASCO is not is a conference for just about anybody in the
sales team nor is it a seminar for mediocre performers and it is
certainly not a workshop, which talks about increasing efficiency.
is targeted strictly for the high flying sales person. It is only
for the cream of the sales team nominated according to company standards
and nominations need to be supported by the basis for selection.
The Selection criteria therefore are tighter than previous years
to bring in an element of exclusivity and could be on the basis
of Turnover growth, Customer retention, Merchandising, Channel Development
or any other special initiatives.
What does NASCO
2003 offer? Primarily, all participants are attending NASCO by virtue
of their performance and that itself is the first level of recognition.
This means that the cream of sales will come together in one location
and have the opportunity to interact with their counterparts.
Insurance wins National HRM award
Company has won the National Award for Best Training & Development
Strategy and Practice at the first ever National HRM Awards organized
by the Association of Human Resource Professionals and the Institute
of Personnel Management in association with the Postgraduate Institute
of Management of the University of Sri Jayewardenepura a press release
award is a recognition of the ample opportunities we provide for
employees to grow and develop," an Eagle Insurance spokesman
Eagle was among
over 60 companies, which vied for the HRM Awards based on a very
stringent criteria. 23 companies were selected for the final round,
out of which 10 received awards at the National Awards Convention
held at the Trans. Asia Hotel recently.
A Company spokesman
explaining Eagles' training and development strategy emphasized
that it is one that significantly leverages existing internal resources
to share and commit to others' development. He further said that
this innovative approach of developing each other is seen as a great
enabler in all Eagle business endeavours. "We have an innovative
concept called training champions', who are either line manages
or senior managers, through whom we leverage these in-house capabilities
for technical and non-technical trainings. Then there are in-house
certificate programmes which prepare individuals for greater challenge
of professional examinations. We also invest in training our senior
management by getting them to participate in special programmes
tailor-made for the Zurich Financial Services Group by international
organizations," he said.