offers double miles in November
SriLankan Airlines is offering double miles for Skywards members
who fly Business Class on the airline's own services on selected
routes in November.
This offer of
double miles is in addition to the usual 25 percent Business Class
bonus. Members of Skywards Family Bonus Programme travelling during
the promotion period will be entitled to 20 percent of the total
promotional Miles in addition to their usual Skywards Miles, the
airline said. SriLankan's Business Class seats offer superior comfort
with ample recline and leg space, lumbar adjustment and an electronic
headrest and footrest.
advertisers battle for the mind
The battle for brand supremacy is not fought in the market but in
the mind, Lilamani Dias Benson, the Co-Chairman of the Lowe LDB
advertising agency, said last week.
Speaking at the monthly meeting of the Sunday Times Business Club,
Benson said that a good advertisement should be able to trigger
the consumer's imagination rather than deliver a lecture.
Emotion is a
powerful tool in advertising, but the ad must focus on capturing
the attention of the consumer's mind, which is the most important
factor when deciding whether to make a purchase or not, she said
in a presentation on "The battle in the mind."
must aim to create drama, intrigue and an element of surprise in
their advertisements. "If an ad makes you think, that ad has
won the battle in your mind," she added.
that exaggerate the characteristics of a product are destined to
end up in failure, Benson said. "People may be curious and
this may result in a steep increase in sales at first, but after
buying the product they may never buy it again."
Benson made an audio-visual presentation of international advertisements
to explain the different facets of advertising techniques currently
used in promoting international brands.
experience in the field, she said that many local clients adopt
negative attitudes when presented with innovative ideas and are
often reluctant to give ad agencies the freedom to be creative.
often underestimate the viewers' intelligence and suggest to the
ad agency how the advertising campaign should be conducted."
She said that to conduct a successful advertisement campaign, companies
must build a level of trust with their ad agencies in order to surpass
all competitors and promote their products in the most effective
ad costs no more than a bad ad, but at the end of the day it proves
to be priceless," she added. Last week's presentation was held
at the Trans Asia Hotel, sponsors of the Sunday Times Business Club.
New association for travel and tourism
The Travel Agents' Association of Sri Lanka (TAASL) and the Sri
Lanka Association of Inbound Tour Operators (SLAITO) have teamed
up to jointly form a new association called the Sri Lanka Association
of Travel and Tourism (SLATT) bringing together all travel agents
and tour operators under one umbrella.
The new association
will help to streamline inbound and outbound sector activities to
prevent a conflict of interest between them and to facilitate new
provisions that would come into effect through the proposed Tourism
Development Law, mainly the new Marketing Bureau, to promote Sri
Lanka, the Ceylon Chamber of Commerce said in a statement. Although
the new association will link the two main sectors, inbound and
outbound, their activities will be run independently by two executive
committees comprising 12 members per committee.