SL CEOs at historic first roundtable on children
Some 100 corporate sector leaders in Sri Lanka are coming together next month to discuss a largely neglected social issue - the needs of underprivileged children - at the first-ever CEO's roundtable on children in Colombo.

The result of a confluence of diverse forces, the Country Music Foundation (CMF), Ceylon Chamber of Commerce and the United Nations Children's Fund (UNICEF) and a group of concerned members of the business community, the October 14 roundtable will be held at the Trans Asia Hotel, organisers said.

Among eminent speakers invited to address the roundtable is Greig Craft, founder of the Asia Injury Prevention Foundation, a children's charity in Vietnam and the 'Helmets for Kids' initiative. Craft is also Vice Chairman of the Asia-Pacific Council of American Chambers of Commerce.

According to a spokesman for the CMF, the key objectives of the roundtable on children are aimed at sensitizing the corporate sector on the situation of children in Sri Lanka and how best they could advocate children's rights and also contribute to the fulfillment of their basic needs through specific projects. The second objective is to give deserving and bright children the opportunity to be exposed to an environment that will contribute to the development of their personalities.

Explaining the role of the non-profit foundation in initiating such an event, he said the roundtable on children was conceptualised as a logical follow up to the CMF's annual country music concert series "Country Road" to be held in Colombo for the eleventh time this year. The concert is sponsored by leading corporate entities Emirates, Cargills (Ceylon) Ltd, and supported by the Trans Asia Hotel, and proceeds are channeled to needy projects through UNICEF.

The CEO's roundtable on children is an important first step in this direction not just for Sri Lanka, but possibly for the South Asian region, he added.

Elaborating on the rationale for the roundtable, Ceylon Chamber of Commerce Secretary General and CEO Renton de Alwis said: "The Chamber takes on competitiveness enhancement of the business sector with social equity as a high priority item on its agenda of work. We also believe that our children and their well-being form the future balanced development of our country. The slogan we are using for the CEO's roundtable is 'Good Business - Good Value - Our Children' to reflect our thinking."

Ms. Devika Ellepola, Sales Manager, Emirates which is flying down six musicians from Germany for the concert, said the concert and the CEO's conference following it will help generate greater awareness about the issues facing thousands of underprivileged children in this country. "As the most active foreign airline in Colombo, we are pleased to be a part of these two events," she added.


Vehicle importers welcome new registration system
The Vehicle Importers' Association of Sri Lanka has welcomed the initiative of Transport Minister Tilak Marapana in doing away with the requirement to take vehicles to the Registrar of Motor Vehicles (RMV) for registration.

"This is a good move," said Berty Widanagamage, the president of the association. "We're going back to the previous practice where importers did not need to take vehicles to the RMV for registration but only had to submit their papers."

The public would no longer need to pay bribes to get their vehicles registered, he pointed out.

"The practice of taking vehicles to the RMV's office for registration is not found anywhere else in the world," he added.

However, he warned that certain RMV officials were not co-operating with the Commissioner in implementing the transport minister's new initiative.

The association also has asked the RMV to get linked to the Customs Department computer system to get the chassis numbers of imported vehicles, Widanagamage said.

Widanagamage, in a letter to association members, said member-importers should ensure this privilege is not abused. "The commissioner asked me to inform members to safeguard this privilege (not taking vehicles to the RMV for registration) by ensuring that nothing irregular takes place like submitting documents that have been tampered or changed for the purpose of registration," he said.


Small ad agency wins mega marketing job
For The 7th Frontier winning the biggest and most ambitious marketing challenge of the year in Sri Lanka - the second billion rupee debenture issue by Hatton National Bank - was nothing but a miracle.

Ranked against some of the top international agencies in presenting their case, the small ad agency was delighted when HNB moved away from tradition to entrust the massive campaign to this hitherto unknown agency.

The decision paid off well with the agency's upbeat campaign resulting in the Rs. 2 billion issue being oversubscribed within hours with a staggering Rs. 3 billion.

"Maybe we can take a little credit but the fact remains that a giant has propelled a small agency into self-belief," says Dinesh Watawana, who leads The 7th Frontier. His young agency has already served notice on the local ad scene with creativity that sits up and demands attention and innovative brand strategies. "Ours is a small team. But with big ideas."

The handful of clients of The 7th Frontier includes HNB, UTE, The Finance Co, INTEL and Emerald. The agency now awaits their chance to engineer their first FMCGs.


Ceylon Chamber boosts ties with Australian delegation
Members of the Ceylon Chamber of Commerce recently met a 10-member delegation from Australia at the Chamber recently.

The delegation led by Ian Whitaker, Manager International Trade Centre, Chamber of Commerce and Industry of Western Australia comprised representatives of Belden Australia Pty Ltd, D.F. Crawley and Associates, Hindle-Burali, Leighton Contractors Pty Ltd, Royston Diesel Sales Pty Ltd, Solahart Industries Pty Ltd, Woodside Energy Ltd, and the Department of Industry and Technology. Frank Crawley, Managing Director of D.F. Crawley and Associates in addition to representing his company was also visiting Sri Lanka in his capacity as the Honorary Consul for Sri Lanka.

Tilak de Zoysa, chairman of the Ceylon Chamber of Commerce thanked the delegation for identifying Sri Lanka as a potential market and giving the Sri Lankan business community an opportunity to have a direct dialogue on trade and investment prospects for Sri Lanka in Australia.

Whitaker said there is great potential for Sri Lankan products in Australia and the purpose of this mission is for the Australians to explore business opportunities in Sri Lanka and to create an awareness amongst the Sri Lankan business community about potential for Sri Lankan products in Australia.

He addressed the gathering on 'Doing Business with Australia' which covered aspects of potential for local products and ways and means of breaking into the Australian market. He touched on the market prospects for clothing, footwear, yarn, textile products, furniture, leather and leather products, foodstuff, tea, rubber products and machinery and equipment in Australia, according to a press release from the chamber.


LionAir flights to Jaffna
Two more airlines have entered the domestic travel market with flights to Jaffna making it a total of three airlines operating to the north since the peace process was launched last December.

LionAir and Serendip Express are joining Expo Aviation which started flights to Jaffna some weeks back.

LionAir took delivery of its new 48-seater British Aerospace Hawker British aircraft last week with plans to start flights to Jaffna on September 21 and later to Ampara, Trincomalee and Wirawila.

The airline earlier flew to Jaffna but was forced to halt operations after one of its planes was shot down by suspected Tamil rebels in 1998.

"Our company wants to ensure speedy and safe travel for locals as well as foreign tourists", LionAir Group chairman Chandran Rutnam told a press conference, referring to the company's decision to purchase a British plane compared to Russian-built planes now used by local carriers.

Expo Aviation, a member of the Expolanka group, uses an IL-18 passenger aircraft with a capacity of 100 passengers. Serendip Express, which began flights to Jaffna last week, has invested Rs. 250 million on a 48-seater Antonov 24 and a 100-seater IL 18 to operate 11 flights a week to Jaffna.


Premier Pacific launches super luxury complex
Premier Pacific International (Pvt) Ltd last week launched its second development project, a super luxury residential and shopping complex at R.A. de Mel Mawatha, Colombo.

The cost of the project titled 'Premier Pacific Pinnacle' is estimated at Rs. 850 million. Premier Pacific's financial collaborators, NSM Investments Ltd of Singapore represented by Peter Lee, chairman and Ricky Jay, Executive Director has pledged additional funding for Premier Pacific ventures which are currently at conceptual and planning stages, according to a company statement.

"Premier Pacific Pinnacle would be a pace-setter, and the first of its kind in Sri Lanka," said Nirosh Perera, Investor and Director-in-Charge of the project. "We have incorporated the best of two worlds in this building - the ideal setting for residential and commercial alike". The new world-class complex is an 11-storied building with a commercial section and a residential section with complete segregation between the two.

The building has been designed on a 'close to nature' concept from the waterfall and fountain at the entrance to the naturally turfed rooftop garden on the 12th floor, Perera said. The complex will incorporate several unique features hitherto not used in buildings in Sri Lanka. A focal point in the building will be the giant fishtank on the 4th floor food court, which will extend the entire length of a wall. Another exclusive feature of Premier Pacific Pinnacle will be the pressurised fire staircase in the building, ensuring a smoke-free escape route. A special feature of the building will be the steel spiral staircase and glazed curtain wall (curved glass) at the entrance of the building and rising upto the 4th floor, the statement added. (RC)


FACETS 2002 draws the crowds
More than 2,000 people including foreign buyers, visited Sri Lanka's trademark gem and jewellery exhibition - FACETS 2002 - last week while some deals were also clinched between sellers and buyers.

Ravi Karunanayake, Minister of Commerce and Consumer Affairs opening the exhibition said the government would consider the possibility of providing additional financial assistance to this industry.

He also invited the businessmen to come forward with any problems faced by them relating to the introduction of VAT.

"Sri Lanka should not limit itself to mere export-import trade but rather step forward and try to make Sri Lanka a good manufacturing base," the minister told members of the gem and jewellery trade.

Guests of honour Rashmikant Durlabhji from India and Junichiro Kotani from Japan also spoke at the industry's 12th consecutive exhibition.

According to FACETS organisers, there has been a tremendous response for bookings at next year's show. (TM)


CNCI in deal with S. African chamber
The Ceylon National Chamber of Industries (CNCI) and the Johannesburg Metropolitan Chamber of Commerce and Industry has signed a Memorandum of Understanding to help increase trade and economic co-operation between the two countries.

The two chambers want to enhance co-operation between their organisations in the field of exports, imports, investment, business information and other commercial activity, a CNCI statement said.

The two organisations would help each other to hold trade exhibitions and fairs to promote products between them, and disseminate trade and market information to members of both organisations.

They also plan to promote the exchange of visits by business delegations to expand bilateral trade and support visitors endorsed by each other's organisations.


Learning trading with Athwelage Sarath
By Nilooka Dissanayake
Are you just dipping your foot into entrepreneurship or planning to seriously take a plunge? If it is the latter, remember the old African saying: "Only a fool measures the depth of water with both feet." Do not join him, but take a good look before you leap.

First of all, we must know where we are going. We need to decide what our business will be. Otherwise, as the Cheshire Cat told Alice (in the Wonderland, where else), "if you don't know where you want to go, it does not matter which road you take!" He did not rub this in by adding "Or where you end up." He must have been a gentleman.

What shall we do as a business? Imagine dear reader my plight. I tell all of you to select a business idea to suit yourself, your circumstances and one that has a market. Now, I have to select a business that has all that, and can be used in demonstrating the planning process. Without taxing myself too much, I take a short cut by borrowing a story that Athwela Business Journal created for the purpose of management education. That is the story of Sarath.

At least, that was what his creator, Athwela Chief Editor, Nihal Dissanayake named him. Athwela readers have since then renamed him as "Athwelage Sarath." Since, I have also been involved in this wonderful creative process, which we proudly call an improvement in the Harvard Case Study Method, I shall use Athwelage Sarath in this series to share with you the business planning process.

Athwelage Sarath can be anyone. He has studied up to grade twelve. His father was a vegetable vendor with a shop front in a small town. After helping his father for a few years, Sarath went to the Middle East to work as a driver. He came back after a few years; and now wants to put his savings into a small business of his own.

He wants to get married. He wants a better lifestyle than his parents gave him and so, is not interested in going into the same business as his father, Piyaratne. We understand that it is only natural.

Piyaratne's "kada bakkiya" [vegetable stall] is not doing all that well anyway. Athwelage Sarath, however, is a practical man. His own competencies are in driving and knowing a bit about vegetable retailing. And he knows he can draw upon his father's knowledge, experience and contacts in sourcing vegetables. So, he has decided after much deliberation to set up a vegetable retail operation.

His business will be more in the line of veggie shops. He has the shop front, which needs to be refurbished. The shop has electricity but no telephone. He will need more modern equipment like plastic crates for storage, a weighing machine and a cash register. He is also thinking of getting a vehicle for his transport purposes. And he will need to hire workers to help him and his father.

In Sarath's opinion, the people will come if the place is done up and offer clean and fresh vegetables at fair prices. There is also sufficient room for parking space for customers.

Sarath feels financial planning is important because he has only Rs. 150,000 in savings. Sarath knows that he cannot do all that he wants with this money. He is also without a job and has to make his living while he builds up his business.

How Athwelage Sarath goes about starting his business will be the story we will use over the next weeks to help us learn the nitty gritties of the business planning process. At times Sarath's story can get tedious, so to avoid that and also not to move away from the original concept of Business@Home, let us also get Sarath's wife-to-be, Sumalee into the scene and help her think of a new business.

How would you plan if you were in Sarath's shoes? What would you choose as the business for Sumalee, where she can be around to help Sarath and still earn something extra for herself?

Let us all get involved in Sarath's story. Think of him as you plan your business. Planning is a process. If you can help Sarath, you can surely do it for yourself too. What problems do you think Sarath will face as he sets out on this long unending journey? Please send your comments to btimes@wijeya.lk or call us on 074-304100.

The writer is the Managing Editor of Athwela Vyaparika Sangarawa (Athwela Business Journal), the only Sinhala management monthly targeting the small and medium sized business operators and its English version, Small Business International to be launched next month.


International Monetary Fund says Sri Lanka's economy at critical juncture
WASHINGTON (Reuters) - Sri Lanka's economy is at a critical juncture and with the recovery there fragile and subject to significant risks, major adjustments are needed, the International Monetary Fund said on Wednesday.

In its annual assessment of Sri Lanka, the IMF forecast the economy would expand by a modest 3.75-4 percent in 2002 after posting its first contraction since 1948 last year. The lender also said inflation could be contained within the 7-8 percent target and that efforts to cut the government's deficit to 8.5 percent this year should be realised.

But despite that optimism, the IMF noted that bloated spending ahead of the December 2001 election, large pension and wage increases and overruns in defence spending left the government with much work to do to keep the economy on track.

"Sri Lanka is at a critical juncture," the IMF report said. "Despite recent improvements, the macroeconomic situation remains fragile, and achieving sustainable high growth requires major adjustments."

Noting that the resolution of the civil conflict there and the scope for generating economic growth were closely intertwined, the lender said there were "significant downside risks" to the outlook.

"In particular, there remain risks of drought, and the long-term electricity shortages are still a major concern," the report said. "Directors were also concerned that any resumption of political uncertainties could slow down the peace momentum, and undermine the fiscal position."

The IMF made a raft of suggestions to improve the economic outlook. Among them were containing spending, in particular on wages and defence, reforming the tax system and tax collection, strengthening the banking system, increasing the central bank's oversight of banking, more ambitious privatisation of state-owned businesses and labour-market reforms.

The IMF urged the Central Bank to avoid further significant easing of interest rates until it was clear that fiscal consolidation has taken hold and endorsed the policy of only intervening in currency markets in order to smoothen exchange-rate volatility.


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