Business

 

Attitudes more important than facts!
By Nilooka Dissanayake
"Attitudes are more important than facts!" says Norman Vincent Peale, the man who taught positive thinking to America. This way of thinking is essential if you are to become a successful entrepreneur.

I fully agree with Peale that attitudes matter more than anything else does. Nothing will help a businessperson if she/he thinks negatively. Piles of money and the best contacts in the world can get you only so far; if you believe in luck, she too will abandon you if you sport a poor attitude. You cannot expect to do well at studies, housekeeping, in politics, a profession or a business with a negative outlook in life.

An attitude is a settled opinion or a way of thinking. No one comes into this world with a fully formed set of ideas and opinions.

Our experiences and perceptions form our ideas. If your parents viewed life positively and your teachers did the same, you would have in all likelihood ended up a positive individual.

As we grow up and get exposed to the world outside, those experiences too affect our attitudes. No one is hopelessly stuck with a poor attitude if they only wish to change. As a lotus springs up through the mud, we too surely can come out a mire of negative thought.

I grew up with positive thinking. When there are challenges in business, which seem unconquerable, I draw upon that to sustain me through those times. This ability to draw on inner strength is a must if you wish to succeed. This view is supported by many that have reached the top of the business world.

"Don't ever say 'No' and 'Can't" Deshamanya N U Jayawardena advises small business people in the first issue of Athwela Business Journal. "Don't accept the 'No's and 'Can't' others tell you either." The former Governor of the Central Bank of Sri Lanka and entrepreneur extraordinaire reached those dizzy heights armed with such positive sentiments. Or should we say insulated with positive thinking and a firm self-confidence?

You will certainly need that type of insulation if you are dreaming of starting your own business. I am not advising you to live in a fool's paradise and ignore all about facts. But, after you know your foundation is solid enough, you need to believe in your own dream stubbornly and to hold on fast. Flexibility is also a necessary quality in an entrepreneur. Around the world, in earthquake prone areas and in areas where there will be typhoons, buildings are built with flexible foundations that can withstand those pressures. If these are solidly built as elsewhere, they will rupture and collapse under pressure. So, leave room for flexibility to enable you to adapt as you build the foundations for your business.

You are setting out on a long, unending journey when you start your own business. So you need to be well prepared to face the best and the worst of times. Difficult times as well as unprepared-for successes have resulted in business failure. Remember that for each 10 small businesses which succeed, ninety or more fail.

This means that there are more lessons of success to be learnt from failures. Problems they face could be economic, market, financial or simple lack of planning. But, it would be a pity if a good business idea had to be abandoned because of impatience or lack of perseverance. This is why a positive attitude is needed to sustain you in challenging times.

All this pep talk, my dear reader, may look out of place in a business column. It may sound like preaching. But, from my own experience in business, I know that it may end up being the defining factor for your future success. After all, everyone who starts the type of business you are planning will operate under more or less the same economic and competitive conditions. Each will have their challenges and financial pressures. Some will have an easier time than others will. But, finally, as a poem says, "sooner or later, the one who wins is the one who thinks he can!" So believe in your dream and in yourself.

Let us remember that "They Conquer Who Believe They Can" as we go forward in the business planning process over the next few weeks. If you need a regular dose of positive thinking, subscribe to Ezine Athwela, the first email magazine of Sri Lanka. Subscription is FREE. Send your request to ezine_athwela@sltnet.lk

We invite you to bring your concerns as an entrepreneur or a small businessperson into this forum. Your views and ideas will help us give you better value through this column. Please send your comments to btimes@wijeya.lk or call us on 074-304100.

The writer is the Managing Editor of Athwela Vyaparika Sangarawa (Athwela Business Journal), the only Sinhala management monthly targeting the small and medium sized business operators and its English version, Small Business International to be launched next month.


Back to Top  Back to Business  

Copyright © 2001 Wijeya Newspapers Ltd. All rights reserved.
Webmaster