Business

 

Developing SMEs through business incubation
By Rasika Jayawardhana
(The author is attached to the DFCC Bank)
Virtually all countries, at whatever stage of development, recognise the importance of the private sector and the need to support their development. With the objective of entrepreneurial initiative most of the developing countries were influenced towards structural adjustments and policy reforms based on liberalisation, deregulation, and removal of constraints to develop trade and technology flows. Recognising these global policy trends, it has been the policy stance of successive governments in Sri Lanka to promote the private sector as the engine of growth which includes both manufacturing and services sectors.

An analysis of the Sri Lankan industries reveal that 90 percent of all business establishments, 70 percent of employees and 55 percent of the gross value added in the industrial sector is contributed by the small and medium enterprises. Thus it is the responsibility of the contributors to national development to identify the importance of the SMEs for the socio-economic development of the country and to strategize its development.

In this new economy, business incubators are considered to be an effective tool in promoting business start-ups and SMEs. The consolidation of services provided by the business incubators helps the business establishments to grow fast and sustain themselves under open market conditions.

The multitude of services provided by the business incubators are physical space for business operations on a subsidised rate, shared services in legal, accounting and secretarial and human resource activities such as recruiting, shared resources such as the common fax machine, common photocopiers, computer labs, auditoriums, etc, funding arrangement for both initial capital and working capital, either through the incubator or through other financial institutions, continuous business development services, mentoring and access to the expert network of the incubator

Of the several stakeholders of business incubators, under the present socio-economic context, the government has a core role to play. The government in this context should necessarily be a facilitator in promoting business incubators. Whilst maintaining the policy of successive governments considering the private sector as the engine of growth, it has a greater responsibility in providing a conducive environment for the development of business incubation in Sri Lanka.

But, in the context of a developing country the government has an extended role to provide a stable macro-economic environment, relatively open market conditions, supportive policies for the development of entrepreneurs and SMEs, and state-of-the-art infrastructure for the business to be competitive in the global market.

The present government, making positive moves towards the development of SMEs and the incubation industry. has launched a massive SME development programme. The proposed SME white paper setting out the vision and strategy for the SME sector is a positive action directly aimed at the development of SMEs and indirectly the business incubation industry.

The following factors are discussed with the objective of utilising the potential of business incubators for national economic development and the task ahead of the government to initiate the development of SMEs through business incubation:

National level steering committee
As the initial step towards promoting business incubation the government should appoint a national level steering committee, consisting of a representative sample of stakeholders. The main responsibility of the steering committee is to formulate a national policy for the development of the business incubation industry in Sri Lanka. The committee should evaluate the opportunities to promote business incubation in Sri Lanka. Also the committee should get involved in the business incubation development process and annually report on the performance of the business incubation industry and its impact on the economy.

It will also recommend improvements for the development of the industry and gear the industry in line with the global trends. Acting as the connecting hub of the different stakeholders of the incubation industry it can promote dialogue between the stakeholders in order to reap the maximum benefits of the network of the incubation industry and SMEs.

Standard definitions
Priority should be given to develop a set of definitions and quality standards for all the incubators established. It is recommended to take into account the available international definitions and quality standards to be adapted according to the national needs. The government through the steering committee can formulate the set of definitions and have benchmark standards set for evaluation of the business incubation.

Stable policy orientation
Provision of a stable business environment, which require well formulated fiscal and monetary policies with a long-term vision, is mandatory for establishing and continuing a conducive environment for national development. Successive governments should adhere to a long-term policy orientation of the county without implementing ad-hoc changes to the existing system. In other words, a holistic approach to development should be adopted. Formulation of a "multi-tiered" policy: an overall conceptual policy framework on a long term perspective, a medium term expansion of the conceptual policy and a detailed master plan for the short term implementation. It is also required to promote coordination and cohesive thinking among the policy implementation institutions by conducting awareness programmes on the importance of the adherence to the long-term policies. The long-term policies should be implemented by successive governments with minor corrections to fall in line with the latest trend in the environment.

Infrastructure facilities
The government as the facilitator of industrial growth should expand and constantly upgrade the infrastructure facilities, and thereby bridge the disparity in infrastructure facilities between the rural and urban areas.

One of the most needed improvement in this regard is further liberalisation of the telecommunication sector, facilitating new gateways to the country and strengthening the regulatory aspects to promote healthy competition in the market and to curb unlawful activities.

Other infrastructure facilities such as the road and railroad transportation, ports and airports have to get continuous attention for possible development potential. Uninterrupted power supply to the business sector is of grave importance for the development of the sector.

Improvements made to coordination among the responsible institutions in promoting and implementing general infrastructure projects would make the infrastructure development complementary. The relevant ministries should promote infrastructure development assistance programmes through donor agencies.

National level database
There is a need to initiate the provision of an un-fragmented and well-coordinated business information and advisory service meeting specific needs and understanding the business cultures of the local areas. The dissemination of the information and the advisory services should be provided through the incubators.

It is evident that there is a dearth of information with regard to the SME sector in Sri Lanka. The government should establish a comprehensive national level database and develop an effective mechanism for data collection at central, provincial and district level.

Funding
A special fund is to be created by the government for granting low interest loans with 3-year grace periods in order to finance capital expenditure for setting-up incubators. This fund is to be disbursed via the network of the financial institutions with the supervision of the Central Bank of Sri Lanka. The responsible ministry is to seek assistance from the donor agencies promoting business incubation such as UNIDO and ADB for the initial establishment of the funds.

Governance
It is vital to simplify the public policy and introduce effective regulatory reforms at all levels of the public sector. A change of culture is required in the public administration acting either as regulators or as providers of support to businesses. The primary orientation should change to "assist and enable" rather than to "control".

It should also promote a flexible and user-friendly attitude on the part of the public administration particularly, in the interactions with the business community and the public in general.

New net-driven governance structures should be introduced to the public sector organisations in order to facilitate Internet-based co-operation using B2B (Business to Business), B2C (Business to Consumer), B2G (Business to Government) and G2C (Government to Consumer) type of web communication. It is necessary to simultaneously develop a legal framework, which recognises the legality of the transactions carried out using the Internet.

Another aspect to be looked into is the Intellectual Property Laws of the country. The government should take the necessary steps to strengthen the intellectual property laws and to conduct awareness programmes on protection of intellectual property rights.

Public-private partnerships
Promote public-private partnerships for the development of e-enabled public sector institutions, by using the state of the art technology available in private sector institutions. These public-private partnerships are expected to enhance the efficiency of the public sector in terms of market-oriented activities. These partnerships can be utilised to reduce the urban-rural disparity across Sri Lanka.

Regional cooperation
The possibility of exploiting the opportunities of regional co-operation to promote the business incubation industry could help to gain a wide range of benefits to a developing country like Sri Lanka, where the incubation industry is still in its infancy. It can promote investment within the region and create greater intra-regional trade.

For example, the South Asian Association for Regional Co-operation (SAARC), the Indo-Lanka Free Trade Agreement (ILFTA), BIMSTEC and the Bangkok Agreement in which Sri Lanka has membership, offer opportunities that could be exploited to promote "knowledge spillovers" through high technology based Foreign Direct Investments (FDI). This intra-regional collaboration could subsequently be extended into inter-regional collaboration.

For example, India, which has a comparatively mature IT sector and incubation industry, could be utilised for mutually beneficial bilateral support programmes. It is evident that India has identified the growth potential in this sector thus resolving to develop technology business incubation in their "Bangalore Declaration". The Sri Lankan government should take India and other successful countries into consideration while formulating national strategies.

Conclusion
It is globally recognised that business incubators are an effective tool for economic development especially in industrialising countries where the concept of incubation should be promoted by governments. Sri Lanka with the potential for industrial development using SMEs will be able to reap the benefits of incubation by making the environment conducive for the development of business incubation.

Strategies, forecasts favour growth in key Sri Lankan industries
Three Sri Lankan industries - leather, footwear and ceramic - recently unveiled five-year plans to infuse productivity and competitiveness strategies into these export sectors, which have thus far failed to achieve their maximum potential.

The chairmen of three of the 16 Industry Task Forces set up under the Ministry of Enterprise Development, Industrial Policy and Investment Promotion revealed plans at a workshop last week on "Strategies for growth, how will the industry compete?"

This was the culmination of a dialogue between the ministry and the private sector, in order to enhance and create a culture of competitiveness, which in turn will create value in industries that will lead to sustainable increases in productivity, a statement from the ministry said.

Minister Prof. G.L. Peiris delivering the keynote address, emphasised that for Sri Lanka to generate national wealth and a rising GDP, industries must become more competitive in the global market place. "The complexities of globalisation and dependence on external economies, prompts us to rethink our strategies and approaches. With innovation, creativity, technology, HRD, flexibility and an open and transparent government, higher value products and services can be created, if industries work together as a team, appreciating each other's perspectives and needs, arriving at a consensus on strategies and policies to drive the industry forward."

Ceramics
Sunil Wijesinghe, Chairman of the Ceramics Industry Task Force, in his presentation said that traditional ceramic manufacturing bases are moving from Europe, Japan and the US to areas in the East and South Asia. "This is to decrease manufacturing and material costs. Therefore, we in Sri Lanka are in a good position to re-evaluate future market trends and leverage on key strengths available in the changing stance of the ceramics industry."

Outlining the constraints and problems in the industry at present, Wijesinghe says that there is very little R&D within the industry which hinders technical capabilities and growth. "Supply chain management is lacking and the supply of raw materials, though of excellent quality locally, is inconsistent. Internal supplies of support materials are scattered and ineffective, and communication among the industry is fragmented."

The Ceramics Task Force has identified three strategic initiatives to help the industry address these constraints and become a leading supplier of ceramic products in the areas of design and marketing excellence, supply chain management and the creation of centres of technical excellence. "We aim to create a 'Ceylon Quality' umbrella for worldwide recognition initiated through branding, publicity and face to face meetings with buyers. We also want to have energy cost and internal supply chain management, process control and productivity improvement. There will also be an initiative to upgrade the technical workforce and leadership in new technologies and industries for advanced technology training, creating a certification agency, establishing linkages with international universities and upgrading technical facilities and equipment," Wijesinghe said.

With a gradual shift in global shoe manufacture from developed to developing market economies, the main benefactor in the process has been Asia, increasing its production share from 40 percent to 70 percent in the last two decades. "Although the footwear industry in Sri Lanka grew from $27 million to $70 million from 1993 to 97, over the last few years it decreased to just $33 million in 2001," explained D.C. Nathaniel, Chairman of the Footwear Industry Task Force.

Cheap imports
"Cheap imports, stringent labour regulations, intermittent holiday patterns, high cost of finance and loss of duty concessions to key markets were the main contributory factors.

However, the industry has immense potential and currently employs around 30,000 people and could, given the correct input, easily absorb any unemployment resulting from the phasing out of the Multi-Fibre Agreement." The availability of trained stitching operators is one of Sri Lanka's major assets and could greatly facilitate the development of an upper stitching base in Sri Lanka, which in view of its highly labour intensive operation could pave the way for significant levels of employment.

"There are also opportunities to develop support industries, shift consumer interest to natural rubber-based products as opposed to PVC which is banned in several countries and save foreign exchange through import substitution."

The Task Force proposals include enhanced financing facilities to enterprises, introduction of investor friendly labour regulations, amendment of holiday patterns, inclusion of footwear in the proposed FTA with the US, seeking duty free access to Europe through current trade negotiations, imposition of a floor price of $5 per pair on imports of all footwear and the duty free import of leather until the Hambantota Bata-Atha complex becomes operational, while strengthening and developing facilities available at the complex for the development of the industry.

The leather sector covers the entire spectrum of raw hides and skins to production and exports of a wide range of leather products. The aggregate earnings of developing countries rose from $2,700 million in 1980 to over $18,000 million in 1995, due to the relocation of the global leather industry to developing countries in South East Asia and South America.

"Unfortunately, Sri Lanka has been unable to cash in on the good fortune of our neighbouring countries, due to not much attention being paid to problems that were faced by the industry," said Nimal Samarakkody, Chairman of the Leather Industry Task Force.

"There seems to be a change though with the launching of the Bata-Atha project, the National Leather Industry Development Programme and this Task Force." This highly labour intensive industry, with many craft processes has in the past three years, seen development in the level of mechanisation processes and scientific and technological advancement. "We have lost about $7 million due to poor quality and improper collection of raw material," says Samarakkody. "In addition, the short term cost of relocation/modernisation of the tanning industry is high, trendy accessories for leather goods manufacture are not easily available, limited HRD, lack of marketing support facilities, high cost of finance and limited practical technical skills add to our problems."

Incentives
The Task Force proposes therefore to set up private sector abattoirs with a system of incentives and creation of awareness among farmers, facilitation of more industry friendly financing avenues, initiating long term sustainability of the Bata-Atha Industrial Park to be set up by 2004, promote growth of an accessories manufacturing industry through joint ventures, enhance R&D facilities, productivity, quality improvement, product design and development, marketing assistance and re-engineering factories.

Ranjith Fernando, Secretary to the Ministry in his closing remarks said that there are 16 industries headed by Task Forces, which will spearhead and initiate improvement and development of those industries, to enable Sri Lanka to compete successfully within the region. "This public and private sector partnership is vital in our march forward," he said. "The paradigm has to be established now so that we can reap the benefits for the entire country very soon."


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