
In recent times Colombo has experienced an increase in the use of unusual and sometimes bizarre name boards in its retail and restaurant outlets, as a marketing tool to enhance customer attention.
A striking example is the ‘Al-Jazeera Arabic Restaurant’, a tiny food outlet in the corner of Deen’s Road, Maradana taken from the name of the Qatari media giant Al Jazeera broadcasting.
‘Al Jazeera’s’ Maradana branch does indeed house a small television and one could assume that ravenous passers- by are munching into its signature chicken burgers and catching up on its ‘parent company’s’ latest news coverage.
Yet despite the hilarity of such names, from a marketing paradigm there is a rationale behind the adoption of brand names that hold significant high-end brand recognition.