October 6, 2012-the eve of the T20 World CHampionships, right here in Sri Lanka. Where will
you be? If you’re looking to see the big match in style, there’s only one place-The Sunburn Festival at CH & FC.
For the first time, Asia’s largest music festival is going global and Sri Lanka is the first stop on its journey for worldwide domination. Already, ranked among the top music festivals in the world in its five year lifespan, Percept Limited, the entertainment, media and communications company behind the Indian festival want to take Sunburn to new heights and thus it is arriving in Colombo in partnership with Sri Lanka’s Citrus Leisure PLC to rock the city like it has never seen before.
Mr. Harindra Singh, Vice-Chairman and Managing Director of Percept Limited says, “I came to Sri Lanka a couple of years ago as a visitor and the war was still going on. But even then I sensed something peculiar; I saw this unique combination of peace and war.There was war but the people loved their life, country and city. That’s when I knew there was something here for Percept. Five years ago we set out to do something unique and different and launched Percept Live, a 25 billion rupee investment for live entertainment
in India. Sri Lanka as a market is an untapped vibrant, growing market for consuming
entertainment and music…Percept is excited to be a part of their growth story.”
For Citrus the decision to join the partnership was also an easy one according to Chandana Talwatte, Executive Director and CEO of Citrus, “Citrus is all about taking care of people’s recreational and leisure needs, therefore we have ventured into this avenue of entertainment; in order to bring our nation’s people even closer to what they love. We were impressed by the dynamism and diversity of the Percept group and
thought maybe we should put the two together to create something exciting.”