Effie Awards 2021 on Tuesday
View(s):Sri Lanka’s 12th Effie Awards will be held on February 15 at the Monarch Imperial, Sri Jayawardenepura. Kotte.
The coveted event is highly anticipated and celebrated by Advertising Agencies and Marketers both locally and globally as the most distinguished honour in the industry, the organisers said in a media release.
The awards recognise all forms of effective marketing communications that contribute towards a brand’s success while also providing significant insights to effective marketing strategy.
Gamika De Silva, Head of Jury for Effie Awards 2021, said: “It was indeed an honour to head the jury with a team of professionals packed with a plethora of experience. I was overwhelmed to witness the extremely high number of entries which made the lives of my team of jurors tough, as we had to do justice to all those entries especially as this was a bumper year.”
Ms. Kavindra Rajapaksa, Project Chairperson for Effie Awards 2021, stated: “In any other year, receiving the highest ever number of Effie entries would’ve been a great pat on the back, but during a time which challenged the marketing and advertising industries to an extent where people were seriously questioning their job security, this is a testament to the passion and the relentless spirit of our Sri Lankan creative community who found a way to stand by their brands and people to deploy work that brought about much needed inspiration to a great many.”
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