Re-energising Sri Lanka’s position in the leisure industry as a luxury destination, Crystal Properties Group (CPG), the leisure-based real estate- driven company has embarked on a promising project to attract fresh investment into the country. Spearheaded by a dynamic team with Kumar Sangakkara as Chairman, Reza Magdon Ismail, CEO and Dr. Dinuk Jayasuriya, Director, this [...]

Business Times

CPG commits to SL’s luxury destination drive

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Re-energising Sri Lanka’s position in the leisure industry as a luxury destination, Crystal Properties Group (CPG), the leisure-based real estate- driven company has embarked on a promising project to attract fresh investment into the country.

Spearheaded by a dynamic team with Kumar Sangakkara as Chairman, Reza Magdon Ismail, CEO and Dr. Dinuk Jayasuriya, Director, this is CPG’s second venture after Crystal Sands.

Called ‘The Six’, the Rs. 1.4 billion curated beach-front property located on the pristine beaches of Midigama, was recently announced with the team saying that it will redefine the island’s real estate landscape. It has six villas, each spanning 6,000 square feet consist of 4 bedrooms. Each, unique to the other, these properties were developed to break away from the norm and nature of developments currently available within the market and to address the need for industry-defining real estate. Each villa is individually curated and designed to encapsulate a unique experience for each buyer, Mr. Magdon Ismail, in an interview with the Business Times on Wednesday over zoom call, said.

Explaining the rationale to embark on such an ambitious venture in a troubled setting exacerbated by the pandemic, Mr. Sangakkara said it is mainly due to the fact that customers identify CPG as a very transparent company and they have confidence in CPG’s offerings. The customers are ‘walked through’ every step of the way from the inception to the finishing touches. “We provide value to the customer, have iconic locations, encourage visits and don’t hold anything back.”

He also noted ‘The Six’ has a very high-end concept; high-end finishes which add to the very transparent outlook of CPG. “We have very personal marketing and disseminate focused material to our potential clientele. There’s constant back and forth engagement, collaboration etc with the customers. We haven’t done any large scale marketing campaigns so far and it has only been word of mouth which also speaks for our brand name,” he added.

The CPG team is happy with their partnership with boutique hotel operator, Teardrop Hotels which manages ‘The Six’.

Dr. Jayasuriya, joining in from Australia over the zoom call, pointed out that CPG’s success is also attributable to the over delivery of their offering.

The CPG team intends building a brand for Sri Lanka and in Sri Lanka with international recognition. “With these projects CPG intends to build more and more confidence in Sri Lanka as a destination,” Mr. Sangakkara said.

With three units already sold, the company is set to explore more new horizons, he added.

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