More credit card rewards from HSBC
View(s):HSBC has announced the launch of its new Rewards credit card that offers up to 5X rewards on multiple spend categories, to meet the lifestyle demands of emerging affluent customers in Sri Lanka.
In celebration of the launch, HSBC partnered with Colombo’s largest shopping mall, Colombo City Centre (CCC) which was converted to a giant Rewards Hotspot to offer HSBC credit cardholders multiple rewards redemption benefits, that are year round, with savings up to 30 per cent across shopping outlets and cash Rewards up to Rs.10,000 for all shoppers who visit Colombo City Centre on August 24-25.
Customers were given a firsthand experience of HSBC’s Rewards credit card through the activation of a life-size Rewards Hotspot Wall at Colombo City Centre, that engaged both adults and kids with chances to win big prizes during the launch event, the bank said in a media release.
Unlike any other Rewards card in the market, HSBC’s Rewards Card, rewards cardholders spend across a variety of categories and gives customers the freedom to enjoy instant redemption at multiple hotspots for maximum value.
HSBC’s rationale behind the Rewards card launch, stems from the key insight that there is an emerging affluent segment identified as the ‘sandwich generation’ who have young children and aging parents to care for while they work hard to progress in life.
“We understand that these individuals have various commitments from settling their children’s educational fees to the medical expenses of their parents as well as settling their utility bills, whilst at the same time taking care of their own lifestyle needs. The HSBC Rewards credit card allows them to balance both their everyday commitments with their indulgent needs in life such as dining, shopping to e-commerce and others with Rewards benefits that create the most rewarding experiences for them,” said Nadeesha Senaratne, Country Head of Retail Banking and Wealth Management.