Interbrand Best Sri Lankan Brands 2018 in March
View(s):Interbrand, the world’s largest and most influential brand consultancy, will announce its Best Indian Brands and Best Sri Lankan Brands in March 2019.
The ranking, which identifies the most valuable brands in India and Sri Lanka, is modelled on Interbrand’s prestigious Best Global Brands annual report, the definitive guide to the world’s 100 most valuable brands, the company said in a media announcement.
Established in 1974 and an opinion leader in the field of value-based brand management, Interbrand was the first brand consultancy to recognize the significance of a brand as a business asset and introduce the brand valuation concept and methodology. Interbrand’s Best Global Brands methodology valuates each brand’s financial performance, role, and strength through a five-step Economic Value Added methodology, which is also the first of its kind to be ISO certified.
“Interbrand’s ongoing purpose is to enable Sri Lankan businesses to grow to the stature of the Best Global Brands,” said Michel Nugawela, Head of Interbrand’s Sri Lanka office. “Sri Lankan businesses now widely accept the strategic role the brand has on the overall value, perception, and performance of a company. Sri Lankan businesses are also searching for new ways to grow. Globally, Interbrand has played the leading role in instilling confidence among business leaders through its robust value-based methodology which has proven to grow the businesses of the Best Global Brands.”
Interbrand named Bank of Ceylon (1), People’s Bank (2), and Dialog (3) as the three most valuable brands in Sri Lanka for 2017 with Financial Services as the dominant sector. The Top 20 Brands included Commercial Bank (4), HNB (5), NSB (6), Lion (7), Sampath Bank (8), John Keells (9), Elephant House (10), Cargills (11), Sri Lanka Telecom (12), Hayleys (13), Cinnamon (14), Hemas (15), Ceylinco Insurance (16), LB Finance (17), Dilmah (18), Aitken Spence (19) and Rocell (20).
Ashish Mishra, Head of Interbrand’s India office, said, “Interbrand sees strong, respected businesses in Sri Lanka that are now ready for change. Brands are hugely valuable economic assets that thrive on a strategic agenda that directly influences the growth of their businesses.”