Sri Lanka Tourism participated at the Arabian Travel Market (ATM) with the addition of three road shows, B2B and industry meetings in Dubai last week in a major push in the West Asian market. The country was showcased as an attractive holiday destination at the 24th Arabian Travel Market (ATM) which took place on April [...]

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Sri Lanka Tourism leverages ATM for major push in ME

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Sri Lanka Tourism participated at the Arabian Travel Market (ATM) with the addition of three road shows, B2B and industry meetings in Dubai last week in a major push in the West Asian market.

The country was showcased as an attractive holiday destination at the 24th Arabian Travel Market (ATM) which took place on April 22 to 25 at the Dubai International Exhibition & Convention Centre. It was Sri Lanka’s 16th consecutive year of participation at this event Sri Lanka Tourism Promotion Bureau (SLTPB) said in a media release.

The event coincided with three roadshows, the first time the SLTPB organised three consecutive roadshows in UAE.

A press conference was held parallel to the travel fair to keep the international media well informed about the new developments in the tourism industry in Sri Lanka and the many attractions for the Middle Eastern travelers. Minister of Tourism Development and Christian Religious Affairs, John Amaratunga, who attended the event, also held discussions with a cross section of industry professionals on boosting bilateral tourism traffic.

The B2B meetings which were held on the sidelines of the fair proved to be fruitful and had a positive impact especially in encouraging investment opportunities in Sri Lanka.

The Arabian Travel Market (ATM) 2018 is the largest annual exhibition for the tourism trade in the Middle East. Sri Lanka Tourism has been participating at this event since 2003 along with members of the travel and tourism industry. ATM now facilitates $2.4 billion in industry deals and attracts 2,800 exhibitors from 86 countries and over 26,000 influential visitors.

The Arabian Market is important for Sri Lanka as it helps to source a large number of visitors from the region. During the month of March 2018 there were 15,894 tourist arrivals from the Middle East.

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