Sri Lankan and UK-based Mitra Innovation recently conducted a workshop at the University of Moratuwa on transforming entrepreneurial ideas into successful businesses. Students were required to develop unique business ideas, which they will pitch to a panel of individuals as partial fulfilment of their coursework. During the two-and-a-half-hour workshop, Mitra Innovation – represented by Dammika [...]

The Sunday Times Sri Lanka

Moratuwa students guided on transforming entrepreneurial ideas to businesses

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Sri Lankan and UK-based Mitra Innovation recently conducted a workshop at the University of Moratuwa on transforming entrepreneurial ideas into successful businesses.

Students were required to develop unique business ideas, which they will pitch to a panel of individuals as partial fulfilment of their coursework. During the two-and-a-half-hour workshop, Mitra Innovation – represented by Dammika Ganegama (Managing Director and Co-Founder) and Ayantha Martil (Senior Business Analyst) – provided guidance on the necessary initial research for projects, and how to present oneself on the day of a pitch. They also provided insight about the kinds of questions the entrepreneurs should expect from a panel, Mitra said in a media release.

Mr. Martil demonstrated a mock pitch by showing a short video to the class. The Mitra Innovation team then encouraged the students by helping them to understand that each pitch in every business pitch situation will be unique. Both trainers also shared hints and tips about taking part in pitches, such as the kind of posture to adopt and words that can and should be used.

Mr. Ganegama said, “We were proud to play a part in inspiring the next generation of people who will be part of Sri Lanka’s future economic, entrepreneurial and IT success.”

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