Shenuka’s unique creations
Have you ever heard of an ear cuff? A piece of jewellery which looks like an earring but snakes around the ear, ear cuffs are popular abroad but haven’t quite caught on in Sri Lanka. It is unique jewellery like this which Shenuka Silva sells online. She hopes to cater jewellery to discerning customers with unconventional taste.
Shenuka, a university student studying in Malaysia, has always been interested in unique jewellery. Having grown up with animals, she has also had a love for animals since her childhood and is very vocal about animal rights. Her desire to fund campaigns which fight animal cruelty is what inspired her to start Euphoria.
“It’s difficult to know that there are people who would hurt those who cannot fight back. I have always wanted to help, but this isn’t something you can ask your parents to fund if you want to progress,” says Shenuka. It was this passion, coupled with her observation of the fact that there are a limited number of shops selling unusual pieces of jewellery.
Most of the pieces sold by Euphoria are handmade by Shenuka. She began by importing pieces from countries such as Singapore, China and Hong Kong. A realisation that she could recreate the pieces she imported has led to a move from importing to making a majority of the items. This includes handmade head chains, rings, chokers, ring bracelets, bracelets, etc. In addition to these items, she also sells pieces which she has picked up from her travels abroad. At the moment, Shenuka’s mother manages the store at Studio Times, 16/1 Skelton road, Colombo 05.
As for future plans Shenuka hopes to finish her studies and start on the projects, which will mainly focus on helping dogs. She would like to work on selling her jewellery full time and hopes to teach her staff how to make jewellery and expand the store. Until then, she plans on starting her project by taking in one dog at a time, feeding and treating it and finding it a loving home.
Euphoria can be contacted through their Facebook page https://www.facebook.com/Euphoria-Colombo and their Instagram account https://www.instagram.com/euphoria.colombo/ .
