Sunday Times 2
Visiting journalists capture Canon’s vision From Lakhsman Gunatillake in Japan
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CP+CAMERA & PHOTO IMAGING SHOW
Media personnel from several countries, including Sri Lanka, were given an overview of Canon cameras and other Canon products during a recent tour of Japan.
The journalists visited the Canon Museum at Canon Inc.’s Headquarters in Tokyo and saw all the Canon products produced since the company’s inception in 1934. Among the exhibits were cameras , CCTVs, printers and devices used by the construction industry.
Masaya Maida, Senior Managing Director and Chief Executive of the Canon Corporation in Japan addressed the visiting journalists and explained the company’s mission and the vision. The conference at the Canon headquarters was held in parallel to the Fair CP+CAMERA &PHOTO IMAGING SHOW 2016 in Yokohama. The Metropolitan Photo Hub Institute, the sole agent for Cannon products in Sri Lanka, arranged the Sri Lankan journalists’ tour following an invitation from the Cannon Company. “About 44 % of cameras in the market are produced using the DILC technology and Canon accounts for 24% of the market share in the Digital Compact Cameras category” Mr. Maida said.
The new Canon 1 DX Mark 11 camera
Another area where Canon has found a niche market is the film industry. Its EOS FULL HD Film Camera and the EOS Cinema System are popular in the film industry.
Besides, the company has been credited with producing the world’s first Dual Pixel Camera and this has given a boost for Canon products in the world market.The company has plans to produce cameras exclusively for Asian countries — cameras which are suitable to capture dangerous situations such as protests and riots with photographers not exposing their expensive cameras to any risk.
The Canon company was earlier known as Seikikogaku Kenkigushow. It began its business by producing spectacles and other visual aids. In 1934 it produced a camera and named it Kwannon. It was the first ever camera with a 35 mm Focal Plane Based Shutter. It was in 1947 that the name of the company was changed to Canon which means Bodhisatwa in Buddhism.
Canon’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No.1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 12-year period spanning 2003 to 2014.
CANON senior management at the press conference