SriLankan Airlines seeks views of staff to transform airline into profitable venture
View(s):Aiming to transform SriLankan Airlines into a profitable venture, the national airline has launched a company-wide interactive campaign titled, ‘Red to Black’.
Under this initiative, senior management has invited the airline’s staff to share their innovative ideas and thoughts on initiatives that can be taken to reduce losses and optimise cost as the airline seeks to make progressive steps towards profitability.
The campaign was initiated to foster closer relationship with the staff and make a collective effort to drive the company towards its financial targets.
The HR Division of SriLankan Airlines launched the ‘Red to Black Campaign’ last month and the first batch of staff who shared their ideas and thoughts through the campaign were given a certificate of appreciation in recognition of the commitment and the efforts they have made towards supporting the Management’s vision in taking the company forward. The ideas sent by the staff were discussed and analysed by the Senior Management of the airline and they have shortlisted the most cost-effective and feasible ideas to be implemented in the near future.
Rakhita Jayawardena, pro-tem Chief Executive Officer of SriLankan Airlines who initiated this thought-process, said, “When the new management took over in February, we were faced with the challenging task of reversing the adverse financial situation and making gradual progress towards reducing our losses. The ‘Red to Black Campaign’ was initiated as an effort to create Company-wide awareness and collectively drive the airline towards its financial targets. Credit should go to the airline’s staff as they are working with one purpose and one direction to realise the financial targets set by the senior management.”