Dance up close and personal with Closeup
View(s):A passion for dance and music is a part of the nation’s youth leading toothpaste brand Closeup is giving them a platform to show their talent to a wider audience by joining in as it embarks on producing Sri Lanka’s first ever co-created dance music video.
Set to a specially composed electrifying soundtrack, Closeup has identified four engaging and simple dance moves for the video. Singer, dancer and actor Dushyanth Weeraman and Miss Sri Lanka 2011 and Miss Asia Pacific World Sri Lanka 2013 Stephanie Siriwardene, will be demonstrating these steps in a series of clips to be released on the Closeup Sri Lanka Facebook page.
Closeup will be releasing these moves as a series of videos inviting the youth of Sri Lanka to attempt them with their partner or friend and upload the video to the Closeup Facebook page. By doing this they will stand a chance of winning coffee dates at Barista Lavazza and stays at Cinnamon Hotels and Resorts.
“As we well know, dance steps are only one factor of a great routine.The rest lies in the chemistry between the dancers and whether they are in-sync with each other. This innovative co-created dance video that the youth will embark on with Closeup will encourage them to focus on their partner’s energy, movements and emotions in the moment thus creating a close connection between them. This connection is what is important,” said Munazza Rafeek, Brand Manager Closeup at Unilever Sri Lanka.
The chosen performances will be featured in Sri Lanka’s first ever co-created dance music video that will be presented by Closeup Sri Lanka to the world.
For more details check www.facebook.com/closeupsrilanka