India’s communication and event management giant, Wizcraft International Entertainment has set up a joint venture here with Sri Lankan events company, Event Concepts, a subsidiary company of the Green Lanka Group.
The new company has been named Wizconcept Events & Entertainment Private Ltd. Both companies are known for their involvement in the IIFA film industry awards event held in Colombo in 2010.
A joint press release said Wizcraft has been at the forefront of some of the largest events and entertainment spectaculars including the ICC World Cup's opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the opening and closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, etc. Opened in 2006, Event Concepts has aimed to be the leading provider of event solutions to the entertainment sector in Sri Lanka.
Having seen considerable success on the island, they expanded their reach to Dubai and London, creating a range of large scale events locally and internationally, the media statement added.
Event Concepts director Kushani Nanayakkara said that, “…both companies share a passion for creating spectacular events and this partnership will lead to a revolution in the events sector in Sri Lanka.”
Sabbas Joseph, Director – Wizcraft International said that, “While we already have a presence in Sri Lanka, we felt that partnering with Event Concepts, an organization that shared our vision and drive would only strengthen that presence.”