Business Times

Brandix comes on board at University of Kelaniya

Apparel exporter Brandix will support academic excellence and the development of professional and soft skills of the undergraduates of the University of Kelaniya, the company said in a media statement. It said Brandix is the first private sector entity to enter into a formal collaboration with the University of Kelaniya. The group has already established similar partnerships with several prominent universities.

The latest agreement envisages the presentation of six 'Brandix Gold Medal Awards' to batch-topping undergraduates of six departments at the annual convocation of the University of Kelaniya and the provision of permanent employment, training and internships to the university's undergraduates at all of the group's Strategic Business Units (SBUs) in Sri Lanka.

In addition, the agreement contains provisions enabling the university to further the knowledge of its undergraduates with the assistance of Brandix by inviting the group's leadership team for guest lectures, arranging for tours of Brandix's manufacturing facilities and requesting the group's feedback on the relevance of course content of degree programmes to industry, the statement said. Speaking at the occasion, Professor Sarath Amunugama, Vice Chancellor of the University of Kelaniya said: "Apart from providing the necessary academic knowledge it is also the responsibility of universities to develop the skills of students in order to enable industry to absorb them. In order to fulfil this responsibility, collaborations of this nature are required and it is commendable that Brandix is taking the initiative in this regard."

He added that the university was keen to find placements for its undergraduates to gain professional experience, a requirement for the successful completion of several courses. The agreement with Brandix would help significantly in this regard. "This mutually beneficial agreement represents an important investment in future leaders with potential, especially at a time Brandix is focusing on the development of young professionals specialising in key areas," Ishan Dantanarayana, Chief People Officer (CPO) of the Brandix Group said.

The batch topping students who will receive 'Brandix Gold Medal Awards' will be from the Departments of Human Resource Management, Marketing Management, Commerce and Financial Management, Accountancy, Industrial Management and Statistics & Computer Science of the University of Kelaniya.

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