Business Times

Sri Lanka’s top driving school ventures into Social Network Marketing

Daya Learners, pioneers in the driving school business, is celebrating 45 years and announced that it was offering 40% off deals for 15 days – from February 1 to 15 - exclusively through
“We understand that the medium of advertising has changed over time and the institution has to stay on par with the changes in the market place,” said Ranil Rupasinghe, Director/CEO of the company in a media statement.

“The school is ready to take advantage of Social Media Network Marketing and E-commerce to grab the attention of a tech savvy new generation of customers in order to promote the school and reinvent itself as an institution capable of embracing the future”. Mr. Rupasinghe said he was pleased by the great response that social media marketing has lent to the company.

Daya Learners has been a household name for generations and is one of the pioneering institutions of driver training in Sri Lanka. The institution is built upon trust, in providing the very best of services and driving instructors of the highest standards. Daya Learners was started with one Morris Minor car by Ms. Daya Rupasinghe the founder chairperson. Ms. Rupasinghe was well known as the first woman to get a heavy vehicle license in Sri Lanka. An accomplishment unheard of in the early 1960’s when few women worked outside of the home.

On offer are the full driving course package for manual transmission dual purpose vehicles worth Rs.17,900 to be given away at Rs.10,740 and the full driving course package for automatic transfer dual purpose vehicles worth Rs. 21,900 for Rs. 13,140. The school has many branches conveniently located at Bambalapitiya, Havelok Road, Battaramulla, Rathmalana and Wellawatte.

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