HSBC Colombo Fashion Week (CFW) this year will focus on creating livelihoods and creating commercial opportunities for Sri Lankan fashion designers, a media release issued by the organisers stated.
CFW 2012 scheduled for February 24, 25 and 26 is set to take things to a whole new level, the release said. CFW will see the integration of a true fashion week with links established with local retailers, international buyers and collaborations with other fashion weeks. A local retailer program and expansion of joint initiatives with other international fashion weeks has been enhanced. Five local retailers will be carrying the collections of local designers shown at CFW namely: Trunk, Cantaloupe Boutique, Aakshii, Melache and Cotton Collection.
“Sri Lanka has the perfect opportunity to create a strong local fashion retail network, so a renewed focus on that front coupled with a link with regional fashion buyers, will take us closer to our objectives, which we gave ourselves few years ago. Every year CFW gives a robust foundation to Sri Lankan fashion designers and this year will be no different. Expect more,” says Ajai Vir Singh, President of HSBC CFW.