08th September, Colombo: Rainbow Pages, Sri Lanka’s premiere directory dissemination provider backed by Sri Lanka Telecom the flagship telecommunication provider to the nation and the Sri Lanka Tourism recently teamed up on one platform to produce a top class Tourist Directory to cater to the country’s ever increasing tourist market.
This directory is a welcome addition to the range of directories offered by Rainbow Pages and is a timely release as it coincides with the peace that has dawned to our land after 30 years of conflict and terrorism has gradually started growing. Today, Sri Lanka is becoming a favourite location for leisure and business tourism due to the positive impression it has generated in overseas markets.
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| Pictured are Mr. Malraj Balapitiya – CEO, SLT Publication handing the first copy to the Basil Rajapakshe Minister of Economic Development, flanked by Mr. Ruwan Wijetunga, General Manager, SLT Publications, amidst a large gathering of high ranking officials of Sri Lanka Tourism and distinguished dignitaries. Hon Deputy Minister of Economic Development Lakshman Yapa Abeywardene also present at this occasion. |
At home, the government has identified tourism as a key sector propelling the country’s economic growth.
The moment the tourists arrive in the country, (business or leisure) they need comprehensive information about the country, places to visit, accommodation etc. Hence, to fulfil the growing information needs of the tourists, SLT Rainbow Pages and Sri Lanka Tourism has joined hands to publish a comprehensive tourist directory for both leisure and business.
In many parts of the world, such comprehensive Tourist directories are available in hotel rooms as a value addition for the tourist industry. As such, this joint venture of these two leading organizations meets a national requirement of having a tourist directory available in hotel rooms for the benefit of the guests.
Rainbow Pages, the only directory information provider in our country, backed by Sri Lanka Telecom (SLT), the flagship telecommunication provider to the nation, used its technical know-how and experience in publishing the directory with a wealth of information. Rainbow Pages Tourist Directory 2011/12, is focusing the current tourist season and this will be distributed to all leading Hotels and Guest houses, enabling them to keep the directory available in rooms. This directory will be published annually for the betterment of providing up-to-date information.
Rainbow Pages hopes to add more value in their next year directory. This directory will also expose public and private sector suppliers, such as Handicrafts, Gem & Jewellery, Gift items, Tea etc. This collaboration between the two industrial giants (directory publishing & tourism) will bring immense benefits to the nation.
Handing over the first copy of the Tourist Directory to Hon Basil Rajapaksha Minister of Economic Development by SLT Rainbow Pages CEO Mr Malraj Balapitiya and General Manager Mr. Ruwan Wijetunga, Hon Deputy Minister of Econnomic Development Lakshman Yapa Abeywardene was also present amidst high ranking officials of Sri Lanka Tourism.
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