Business Times

Vizu offers virtual reality for online shopping

A Sri Lanka-based startup Vizu is offering a newly patented visualisation technology on its VizuSHOP online shopping portal that offers visitors the ability to "change features in the product to suit their tastes, combine different products and to simulate the environment in which the product will be used," according to the company's Chief Executive, Prasad Pieris.

Prasad Peiris

Quoted in a company statement, Mr. Pieris further added: "For example, if you are shopping for trendy furniture for your living room, VizuSHOP allows you to mix and match furniture from different vendors, swap between available colours, textures and models etc, in a simulation of your own living room."

He also suggested that, previously, "technologies for online, real-time visualisation were limited for serving a niche high-end market, because it was too expensive to make such services available to the mass market."

Further, according to a company statement; "Vizu Information Technologies will launch its new products in end September. As the first stage, they would launch their own online store called Vizucraft.com, selling works of traditional master artists from around the island. They would also create a physical gallery, called “The Gallery Vizu”, where uncommon creations would be on display."

Also noted by Mr. Pieris was that the company "decided to create our own online store as a proof-of-concept to demonstrate this new technology to other vendors” and, currently, they were canvassing for mtop brands to join VizuSHOP.

He also revealed he had "many ideas for its future development of his technology. He envisions a time when a client could use the Vizu technology to visualize any product available online. The company has designed a 'vizu it' tag similar to the 'like button' on Facebook. Once integrated with existing online shopping sites, it would allow anyone to visualize their product in their own environment by simply clicking on vizu it."

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