Business Times

SIA to launch budget airline

Singapore Airlines (SIA), the most successful Asian airline, last week announced plans to establish a budget airline operating widebody aircraft on medium and long-haul routes.

The new airline is being established following extensive review and analysis. It will enable the SIA Group to serve a largely untapped new market and cater to the growing demand among consumers for low-fare travel. Operations are expected to begin within one year, SIA said in a statement.

It will be wholly owned by Singapore Airlines, but operated independently and managed separately from SIA. “We are very excited about what our new low-fare subsidiary will offer to consumers. We are seeing a new market segment being created and this will provide another growth opportunity for the SIA Group,” said SIA CEO Mr Goh Choon Phong.

“As we have observed on short-haul routes within Asia, low-fare airlines help stimulate demand for travel, and we expect this will also prove true for longer flights.”

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
 
Other Business Times Articles
Mandatory investments in state banks for private provident funds
Plans high-tech car service plant, ventures into caravan tourism
Chinese telecom firm gets Rs 3-bln i-Sri Lanka project
Dangerous signs: Overpricing of hotel rooms
RFCs in desperate bid to meet CB listing deadline
Protection from protestors!
Beyond pensions - right to work until 60 years
CB takes lead in spurring economic activity in capital
Asian Alliance for sale
Senok to fly high with helicopters
Misusing the people’s money
Neo@Ogilvy launched in Sri Lanka
Former joint MD of Hayleys subsidiary arrested for fraud d remanded
Asian shares down ahead of US jobs figures
Transport system a curse in Sri Lanka say industry stakeholders
Only ‘privileged’ 20,000 students enter national universities
Marketing guru Philip Kotler’s visit inspires Hameedia to launch ‘CEO Studio’
Caltex completes 5 years of successful partnership in Bangladesh
Mortein celebrates 25 years of the brand
Emissions cutting by SL garment companies for show only
Lankan economic experts stress the need to treat local and foreign investors alike
Oracle E-Business Suite helps Commercial Bank
Financial institutions must adopt modern payment systems : Cabraal
Depositors of failed finance cos. worried over deposit conversion to shares
UAE Foreign Trade Minister to visit Sri Lanka
Effective branding is commitment from the top say industry experts
Aitken Spence group revenue up 4%, after-tax profits up 12%
Risk Solutions supports KCC Fire Safety Compliance
'Overcrowding' key risk for telcos, price war could re-emerge : Fitch
SIA to launch budget airline
Plantations, healthcare boost profits at Sunshine Holdings
Export Growth: The challenge of poor logistics
Investors dilemma: No funds for IPOs
Softlogic to expand in finance sector through acquisition
Tourism industry felicitated at Sri Lanka Tourism Awards night
Heritance gets awarded for its hospitality
Nine Hayleys agriculture firms brought under one entity
Limited migration opportunities in unlimited Australia

 

 
Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 1996 - 2011 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved | Site best viewed in IE ver 8.0 @ 1024 x 768 resolution