Business Times

World Cup: Did Sri Lanka’s image improve?

The World (Cricket) Cup is now at the crucial stage of the quarter finals with the semis next week. Given the interest in this event, the Business Times organised an inhouse panel discussion on whether Sri Lanka has been marketed properly as an investment and tourism destination through this event. Panellists (from left in the picture): marketing specialist Rohantha Athukorala, marketing specialist & academic Prof. Uditha Liyanage and Trevor Reckerman, Head of Marketing at Jetwing Hotels. Pic by J. Weerasekera (Read full story)

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