Prof. Uditha Liyanage, Director of the Post-Graduate Institute of Management (PIM) will be the keynote speaker at a special Consumer Insight Forum on the ‘New Mod-tradi Consumer’ organized by the Sri Lanka Institute of Marketing (SLIM) on March 2 at the Hotel Galadari.
This is an “entrance-free” seminar for the country’s senior marketing fraternity. Shaheen Carder, Managing Director of The Nielsen Company will present research insights on the topix while popular singing duo Bathiya and Santhush will illustrate how they successfully appealed to the hearts and minds of the new consumer in Sri Lanka. A panel discussion comprising Imal Fonseka, Sri Kanth Selvadurai, Tharaka Ranwella and Sajith Gunaratne will further discuss the new consumer. |
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