Walk into a perfect fit

Latest shoe shop in town, Genelle, not only has a lavish range of locally manufactured shoes but also unique decor

Managing Director, Sinidu Enterprises, manufacturers of the Genelle brand of upmarket ladies' footwear, Sheran Wickremesekera was upbeat regarding the local shoe industry when he addressed the distinguished gathering present at the opening of the plush new 'Genelle Shoes' showroom on Duplication Road, Colpetty.

Wickremesekera who has been in the local shoe industry for the past 25 years, having developed his family shoe business from a small scale cottage industry employing seven people, to a medium sized factory providing employment to 50 people, said he looked forward to the day when Sri Lankan shoes would take pride of place in international markets.

Chief Guest at the opening, Rosy Senanayake, said it gave her a great deal of pleasure to be present at an occasion where locally manufactured goods, in this case shoes, could with ease take their place side by side with their imported counterpart.

The new Genelle showroom has a floor space of 1300 square feet and is decorated in black and white to display the shoes to their advantage; and is highlighted in the company colours blue and silver, with touches of cyclamen. Architect Suzette Wehella, said she got her inspiration from the company slogan 'a treat for your feet', to design a shop that is both unique and tasteful. Both the sitting as well as the display area are in the shape of a foot. "I wanted to create a shoe shop which is truly unique to Sri Lanka,” said Wehella, "one that is as unique as the shoes displayed in it."

The entire range of Genelle shoes are available at the store and orders could be placed for custom-designed and manufactured shoes as well.

"We intend opening a showroom in every major city in the country and prove that locally made shoes can match any quality imported product, whilst being affordable to the local customer,” Wickremesekera said.

Top to the page  |  E-mail  |  views[1]
SocialTwist Tell-a-Friend
Other Plus Articles
Wilpattu: Look at the destruction!
Finish ‘Arathi’ for Nihal
Party leaders, try to set a trend for clean elections -- Letter to the editor
Polls and the wielding of power -- Letter to the editor
Give the whales and dolphins some space, please -- Letter to the editor
Why attack Opposition with coarse language? -- Letter to the editor
A friendship that evolved mentor-pupil -- Appreciation
Beloved Loku Aiya was guide, father figure and friend -- Appreciation
A privileged friendship with a remarkable lady -- Appreciation
The sun has set -- Appreciation
Putting their new leg forward
A fond farewell
A look back - the trek to Sri Jayawardenapura
Looks, like change, is the only constant!
From attic to space, what a race!
Indira’s own designs of life
Woes of the world fell away as the music began
Three meisterwerk sonatas at the hands of a versatile artiste
Walk into a perfect fit
People’s passion behind the Passion Play
90 years of making the aged feel at home
Why are mothers killing their babies?
Let Christ be the hope of the searching and the despairing
I saw the empty tomb


Reproduction of articles permitted when used without any alterations to contents and a link to the source page.
© Copyright 2010 | Wijeya Newspapers Ltd.Colombo. Sri Lanka. All Rights Reserved.| Site best viewed in IE ver 6.0 @ 1024 x 768 resolution