‘Life Insurance Week’ initiated by Ceylinco Life, which plays a key role in educating the general public on the importance of life insurance in Sri Lanka, is being held for the third time this year.
Launched as a continuation of the life insurance leader’s efforts to expand the size of the market, the Life Insurance Week is being observed from February 11-17. As in previous years, it is preceded by a focused, generic media campaign now underway, and will comprise of a series of interactive events in all parts of the country, the company said.
“The first step to obtaining protection through life insurance is understanding its necessity and importance. An interactive activity on a national scale like Life Insurance Week has been found to be an effective method to educate the general public and to build public confidence in life insurance,” Ceylinco Life Deputy Chairman R. Renganathan was quoted as saying in the press release.
Prior to the commencement of the Life Insurance Week, Ceylinco Life’s sales personnel visited schools in their respective areas and briefed teachers and parents at a specially set up get-together in order to educate them on the importance of life insurance. During the Life Insurance Week, the company is conducting public awareness programmes in 31 towns and cities, including distant locations such as – Valachchenai, Kantale and Ampara. These interactive sessions are being supported by brochures, stickers, outdoor banners, posters and pennants in these areas.
Another new initiative called ‘Vyaparika Athwela,’ at which the company helps business people to grow their businesses by educating them through workshops will also be conducted in Dambulla, Mihirigama and Galgamuwa.
Ceylinco Life owns the largest branch network in the country’s life insurance sector and currently employees a sales force of more than 5000.
The company has more than 750,000 clients covered by active policies and accounts for a 35 % share of the local life insurance market.