A real call to action - ‘Live the Deal’, an innovative, global campaign for travel communities and companies to act to respond to Climate Change, reduce their carbon footprint and move to the Green Economy, was launched in Copenhagen at the Climate Summit; the key global event supported by over 170 world leaders and nations later this month.
Open to all travel companies and organizations, its pioneer supporters are the United Nations World Tourism Organization, the World Travel and Tourism Council, the International Hotel and Restaurant Association, the Pacific, Asia Travel Organization and SKAL International.
Announcing the initiative with a driving commitment and determination to make a difference through engagement with the global tourism industry, long time tourism green campaigner and Asst. Director General of United Nations (UNWTO) Professor Geoffrey Lipman said that what Copenhagen represents is a new commitment by the world community towards sustainable low carbon growth patterns. “The targets that countries develop and negotiate can be a good base for travel industry action. Whether they come here or in continuing negotiations is not really our issue.”
What we are providing is a very simple way to get behind the evolving initiatives, to keep pace with changing patterns and to demonstrate that our sector is acting not simply talking. And we’re also trying to encourage public recognition of the real value of smart travel growth - clean, green, ethical and quality.
We want to promote the importance of the sector in being in the first movers, acknowledging our impacts and moderating them in step with global change. Last but not least we should not be ashamed to promote the growth of smart travel by land by land sea and air - it’s the lifeblood of trade, commerce and human connection; it fuels the economy, creates jobs and its one of the biggest development opportunities for the world’s poorest countries.”
‘Live the Deal’ will be promoted by multimedia video and live performance of the campaign song, “We can take this Climate Change,” led by singer-songwriter Alston Koch a platinum recording artist and star performer. The launch was held on December 12, at the conference in Copenhagen. The song will be profiled around the world in the coming year - particularly in support of climate response, the year of bio-diversity conservation and the wide range of industry initiatives to achieve smart sustainable travel.
Originally from Sri Lanka, Alston Koch although a ‘pop’ singer songwriter with many hit songs added to his production credits, has recently been very successful with his theme songs for various international areas of interest.