Business Times

Mahindra appoints Ideal Motors (Pvt) Ltd. as sole distributor in Sri Lanka

Picture shows from left -- Sanjaya Jadhav (General Manager, Overseas Operations, Mahindra and Mahindra Ltd), Nalin Welgama (Chairman, Ideal Motors Pvt. Ltd), Praveen Shah (Executive Vice President, International Operations, Automotive Sector, Mahindra and Mahindra Ltd), Aravinda de Silva (Deputy Chairman, Ideal Motors Pvt. Ltd) and Chaminda Perera (Chief Executive Officer, Ideal Motors Pvt. Ltd).

Mahindra and Mahindra Ltd. (M&M), one of India’s leading automotive manufacturers with a growing global presence, this week announced the appointment of Ideal Motors (Pvt) Ltd. as its sole distributor in Sri Lanka. The Mahindra range of vehicles sold in Sri Lanka includes the Scorpio and Bolero SUV and Pick Up range, the Maxx Maxi Truck and the Mahindra Alfa three-wheeler.

“We are delighted to consolidate our presence in Sri Lanka with the appointment of Ideal Motors as our sole distributor in the country. Since our debut in 2002, we have sold over 3,000 vehicles in the region and our partnership with Ideal will give us a strong competitive edge in the local auto market which is one of the most vibrant in the subcontinent,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd, in a statement. Nalin Welgama, Chairman, Ideal Motors (Pvt) Ltd, said they were delighted to associate with Mahindra in Sri Lanka which is a respected brand name. The company’s Deputy Chairman and stakeholder is Aravinda De Silva, the legendary Sri Lankan cricketer.

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