Burson-Marsteller establishes South Asia Network

L to R : Ashwani Singla, Chief executive, Genesis Burson- Marsteller, Bill Rylance, Vice Chairman, Global Development and Chairman Asia Pacific, Burson Marsteller, Babar Ayaz, Managing Director, Mediators, Nimal Gunewardena, Chairman and CEO Strategic Alliance, Mehboob Chowdhury, Chairman Advisory Board, Cogito.

Burson-Marsteller, a leading global public relations and communications firm, this week announced formation of a ‘Burson-Marsteller South Asia Network (BMSAN)’ with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal. The network will be coordinated through Genesis Burson-Marsteller, a wholly owned B-M company in India.

The agreements were signed in the presence of Bill Rylance, Vice Chairman, Global Development, and Chairman Asia Pacific for Burson-Marsteller, with Strategic Alliance, Sri Lanka; Mediators Pvt. Ltd., Pakistan; Cogito Marketing Solutions Limited, Bangladesh and Media Tech Associates for Nepal.

“Creating new avenues for growth and network expansion is our strategic priority and we see South Asia as an important growth engine.

The agreements signed today significantly strengthen our footprint and services in the region through Genesis Burson-Marsteller,” Rylance was quoted as saying in a statement by the company. Strategic Alliance Private Limited's PR operation, formerly known as Rowland PR, is now the exclusive affiliate of Burson-Marsteller.

CEO Nimal Gunewardena and Director Rezani Aziz attended the Burson-Marsteller South Asian Strategy Summit in New Delhi.