ISSN: 1391 - 0531
Sunday March 23, 2008
Vol. 42 - No 43
Financial Times  

SriLankan Airlines increases efforts to bring in tourists from India

SriLankan Airlines has increased its efforts to bring more tourists to Sri Lanka from India.

SriLankan’s most recent promotion in India offers discounted fares throughout the month of February for Indian travellers below the age of 27 to enjoy exciting holidays in Sri Lanka. One condition of the offer is that travellers must spend a minimum of three days in Sri Lanka, the airline said. In the past, travel advisories in European countries have led to drops in arrivals from some of the island’s traditional tourism markets, although tourists have never been targeted in the country’s conflict.

The airline has invested heavily in recent years in publicising Sri Lanka as a destination in India, drawing attention to its value for money shopping, wide range of cuisine, superior hotel and convention facilities, cultural wonders, and diverse climates and landscapes.Senaka Fernando, Regional Manager Indian Subcontinent and Maldives, said: “India is the largest country of origin of tourists to Sri Lanka, having replaced our earlier traditional markets in Europe every year since 2005.” More than 100,000 Indians visited in 2007, a number that Sri Lanka Tourism says is expected to double in the next two years.


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