TV 5 features Sri Lanka
A popular TV channel in France, TV5, which presents the best of all destinations, will telecast ‘Echapees Belles (Beautiful Escape) Sri Lanka’that would explore the French interest towards Sri Lanka with the latter regaining its position as a major tourism destination.
The programme presented by Sophie Jovillard, was telecast on December 15 and 16, on Channel 5. The one-hour-documentary programme focussed on Sri Lanka, the land like no other and the rich precious stones, its beautiful beaches and the ancient wonders.
Echappées Belles, a weekly travel documentary which takes the French viewers on a discovery trip, has nearly, six million viewership.
The success of the programme lies with Sri Lanka Tourism in Paris coordinated with the Sri Lanka Tourism Promotion Bureau in Colombo and its partners, SriLankan Airlines, Connaissance de Ceylon Travels, Amaya Resorts, Galle Face Hotel, Trans Asia Hotels, Tea Trails Ltd and The Palace Hotel, who assisted the French TV crew on their visit to Sri Lanka.
The programme targets the French tourism industry and will be a new tool to the French market to sell Sri Lanka as a holiday destination.