ISSN: 1391 - 0531
Sunday September 30, 2007
Vol. 42 - No 18
Financial Times  

NOLIMIT proudly introduces “PALLU”

The latest exclusive saree and shalwar showroom

Having identified a void in the market for the exclusive sarees and shalwars, NOLIMIT has decided to step in and provide the Sri Lankan consumers a great experience. This has resulted in NOLIMIT Pallu, located conveniently at 21, Kawdana Road, Dehiwala. OLIMIT “PALLU” promises the best selection of Sarees, Shalwars and Accessories, for today’s discerning woman, a press release said.

The word “Pallu” originates from India and connotes the power of women. In Sri Lanka, “Pallu” is referred to as “Palluwa”. The brand name “Pallu” was selected because it is synonymous with sarees and shalwars and reflects the best part of sarees and shalwars.

Exotic in texture and style, the Saree takes on the persona of the wearer just by adding that touch of finery and glamour. Draped in both traditional fashion and its modern adaptations, this typically Aryan dress brings out the cherished feminity, in any woman.

The Pallu of the saree carries with it the single most important facet of a woman; her strength of character and spirit. Her pivotal role in the family unit is also symbolically ascertained by this unique element. It is said that in traditional families to date, tied to the bottom tip of the Pallu of the Grand Dame lies the bunch of master keys to the ancestral abode. Handing over of these keys to the next of kin symbolizes the handing over of the reigns to the household to the next generation.

Welcome to “The Pallu”. Exclusive Saree Salon for ladies of stature, ladies of character and ladies of rare beauty. Enjoy Pallu’s complete collection. Please take time to select the Saree that best complements your personality. Pallu staff is eager to assist you with expert advice.

NOLIMIT “PALLU” will provide customers a personalized service, product offering and promises a “Unique shopping experience”. In future, a Fashionable range of footwear, handbags and accessories will also be available.

“Pallu” gift vouchers will be the ideal gift for the women you appreciate most. Gift Voucher now available in Rs. 3000, 5000 and 10000 denominations. The Arapaima loyalty cardholders can obtain loyalty points, as in any other NOLIMIT and Glitz outlets. Shalwars sewing is also undertaken at Pallu, for your convenience.


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