Aitken Spence Hotels selects MTI for India assignment
MTI Consulting, one of the fastest growing international business strategy consultancies, has successfully completed a market strategy assignment for Sri Lanka’s largest chain of luxury hotels and resorts, Aitken Spence Hotels which has hotels in Sri Lanka and Maldives, to facilitate the entry of the group in the booming Indian hospitality industry with multiple properties in Delhi, Madurai, Kochi and Andamans.
Hotels in India have seen impressive growth over recent years – with revenue per available room increasing 30.3 percent pa. A strong economy (GDP growing at 8-9 percent p.a.) with a steadily growing traveling class (350 million middle class consumers), supported by low cost air travel ensures a robust domestic demand. Given a shortage scenario in the Indian market today the industry is seeing all round growth from international brands as well as domestic brands across the major cities and tourist destinations. The demand is expected to grow at 18 percent annually for the next 5 years, even at this growth rate the shortage in supply will continue. Given this market scenario in India, the Aitken Spence Hotels Group is pursing an aggressive growth strategy in the region and had asked MTI Consulting to assist in setting up the demand generation system for its properties. The 3 month project was completed in two phases. The phase one was comprehensive research designed for scanning the market for each property, which was further divided into industry scan, geographical scan, consumer scan, competitor scan and channel scan to provide inputs for demand generation and marketing strategy. This phase involved both primary and secondary research along with the property/ city visits, interviews of the hospitality experts, travel associations etc. The next phase was strategy development based on the research and insights arrived at during phase one. MTI Consulting has developed comprehensive marketing strategy for Aitken Spence Hotels in India, which includes Marcom, F & B, Channel etc. The project was spearheaded by MTI’s Country Manager (India), Mr. Subash Bidare and Business Analyst (India), Ms. Vidul Sharma.
Aitken Spence Hotels is a subsidiary of Aitken Spence PLC (Est. 1868) which is a leading diversified blue-chip conglomerate with major interests in hotels and tourism, logistic solutions and power generation. The hotel group is well known for its expertise in hotel design, building and management and has received numerous prestigious awards for high quality cuisine, service excellence, building conservation and environmental care.
MTI Consulting is an international business strategy and marketing consulting firm with offices in India, Pakistan, Bangladesh, Sri Lanka, Bahrain, Dubai, UK, Austria and Mexico. MTI has worked on over 250 client-specific assignments across 30 countries in five continents.