Land Rover sets another global sales record

Land Rover has set a new global sales record in the first half of this year helped by strong sales abroad. At the end of June, sales were 108,874, up by over 8% on last year and the best half year performance in the company’s near 60 year long history.
This comes after two successive full year sales records in 2005 and 2006, according to a company statement.

The growth has been driven by strong demand for Land Rover’s award winning and environmentally improved line up of vehicles, in particular the all new Freelander 2 and TDV8 Range Rover.

Land Rover continued to make progress in emerging markets like Russia (up by 82%) and China (up 63%) but also grew in the established European markets with June being the best sales month in the region in the company’s history.

In the US, Land Rover’s largest market last year, sales for June were up by 8% thanks to the roll out of LR2 (Freelander 2) which has firmly established Land Rover in the compact sector.

In Sri Lanka too, Land Rover sales have grown and Sheran Fernando, CEO Frontier Automotive, its local agent, said he is confident of another successful year for Land Rover, reflecting its success in the international markets.