Financial Times

Leo Burnett Asia Pacific President re-energises its Lankan business
Michelle Kristula Green, President of Leo Burnett Asia Pacific was in Colombo recently to lend her support to the Sri Lankan office - Leo Burnett Solutions Inc. (LBSI) - of the Leo Burnett Worldwide network.

She was here to give strength to the local agency team and to also review, revise and revitalise the agency's plans for 2005 hampered in the wake of the tsunami, the Colombo agency said in a statement. Her one-day visit also coincided with the company's Board meeting, meetings with the agency's management teams, a meeting with several clients over lunch, an internal motivation programme and the ceremonial launching of Leo Hope for the Kosgoda relief endeavours.

Ms. Green attended the meeting of the Board of Directors of LBSI. The highlight of this meeting was the board's endorsement of the efforts of the company and its noteworthy performance year after year both in creative and financial terms.

The Board also voted a sum of Rs. 1 million from its profits to the Leo Hope fund and a further sum of Rs.500,000 to meet all the administrative and related expenses pertaining to the relief work that the agency is executing in the hamlet of Hiddoruwa in Kosgoda. A further sum of Rs. 3 million from the profits of 2004 were allocated to a special training fund, which would be deployed to provide international and regional exposure to the agency's team members from all levels.

Ms Green said there has been tremendous improvement in the agency's work. Ideas were getting stronger while their presentation was getting simpler, smarter and cleaner - an unbeatable combination.

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