Global recognition for Ceylon cinnamon
Efforts to get better recognition for the distinct characteristics of Ceylon cinnamon under global custom trading rules have succeeded, resulting in potential for niche marketing and a better demand for the product.

The move coincides with the government announcement of incentives in the budget to promote cinnamon and intensify efforts to protect Ceylon cinnamon under the Word Trade Organisation (WTO) agreement.

Sri Lanka is the largest producer of 'true' cinnamon, with the botanical name Cinnamomum Zylanicum, known for its distinct flavour and taste, and the spice industry has been lobbying for better recognition for the product to enable its marketing like Ceylon tea, for which the island is famous.

The government and industry had been trying to get Ceylon cinnamon listed separately in the global customs classification known as the HS (Harmonisation System) code in order to give it an identity distinct from that of cassia, a cheaper and inferior alternative.

"We're now able to separate cinnamon and cassia in the international HS code," a Commerce Ministry official said. "It's a major breakthrough." A team of customs officials is at the world customs organisation in Brussels right now presenting documentation to support Sri Lanka's claim.

Chairman of the Spice Council Sarada de Silva, himself a big cinnamon exporter, said the breakthrough will help create a better image for Ceylon cinnamon, leading to better prices and niche markets.

"We've got the bifurcation for cinnamon in the HS code almost through. It will take legal effect only in 2007. This is the period when the government must intensify marketing of cinnamon, showing the difference with cassia."

Sri Lanka produces more than 90 percent of the world's genuine cinnamon, Finance Minister Sarath Amunugama said in his budget speech where he announced incentives for the industry. Cheap low quality alternatives have begun to enter the global market leading to increased competition, he warned, adding that efforts to give Ceylon Cinnamon maximum protection under the WTO agreement are being intensified.

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